Media Storm has an opening for a Digital Media Planner in our New York Soho office to work on entertainment accounts. The ideal candidate has Digital experience including analytics, reporting and planning skills. Previous experience working on entertainment accounts is preferred, but agency experience is required.
If you are currently a Digital Planner looking for a fresh opportunity with new challenges and competitive pay, please apply to this posting!
The Digital Media Planner is the day-to-day focal point to the account and is tasked with being well versed in all key accounts agency handles. Participates in development and management of effective integrated media plans and buys. Has the opportunity to help shape the growth of agency’s interactive media offerings/capabilities and educate the team. Has a demonstrated passion for interactive, social and related technologies.
Key Areas of Responsibility:
Devises strategies for Interactive media plans and oversees all planning and buying activities
Manages both in-house and partner SEM relationships that result in effective Web development, search performance and ROI results.
Creates and presents strategic Interactive media recommendations to internal staff
Explores and maintains research, innovations and changes that affect media / site planning and buying
Builds relationships with media representatives to maintain business partnerships, give account updates and briefings for industry trends
Negotiates best price and media placement for clients, as well as negotiate / resolve media discrepancies with websites
Supervises and monitors media schedules and contracts with outside media vendors
Manage positions on lower level (Associate Media Planner) while effectively ‘managing up’ to ensure communication and effective performance
Responsible for creating and presenting media specific documents such as RFP’s, media plans, objectives and strategies decks, POV’s, and other related functions
Skilled with syndicated research (ComScore, Nielsen @Plan) as it relates to the online world
Provides creative analysis and recommendations when appropriate to improve media performance
Assist in collaboration with accounting department to develop a streamlined approach to online invoicing
Provide research support during development of Objectives & Strategies and plans (@Plan, Media Metrix, Nielsen-NetRatings, AdRelevance)
2-3 years of online media planning/buying experience
Experience with reporting and analytics
Must be proficient and have experience in negotiating
Strong writing, presentation and analysis
Able to work independently and have excellent time management skills
Detail-oriented with strong attention to follow-through
Experience using Atlas and/or DoubleClick
Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
Media Storm, LLC - 20 months ago
Founded in 2001 by cable and entertainment media veterans Craig Woerz and Tim Williams, Media Storm LLC (www.mediastorm.biz) Norwalk, Conn.,...