Digital Planner Starcom MediaVest Group -
New York, NY
MediaVest meets every market challenge with an adroit combination of art and science, people and talent. It produces content, creates innovative media partnerships, and invests in the technology and data analytics that inform clients and continually redefine the marketplace. For more information on MediaVest, visit
http://www.mediavestww.com/
.
The Job (the good stuff)
Digital Media Planners create and present recommendations about when and where a client’s digital advertising dollars should be spent to allow consumers to connect with advertising content.
As a Digital Planner, you will gather and analyze marketing data to determine the client’s advertising needs, analyze media opportunities, and make recommendations on effective budget allocation. Recommendations typically include an in-depth analysis of consumer insights, an overview of the competitive advertising landscape, and budget allocations across the various consumer connection opportunities. The job often involves extensive use of spreadsheets, math calculations and percentages to create work results. You must be very comfortable working with numbers and working within a fast-paced, dynamic retail environment
You will support the Digital Manager, on behalf of MediaVest Digital clients. You’re key role will be managing day-to-day planning and buying across a variety of digital programs, including:
Broadband video programs across the portals, and a variety of niche content sites
Brand specific online plans (traditional online banners, sponsorships, etc.)
TV-centric digital/online extension sponsorships and integration programs
Advanced TV trial initiatives, including interactive TV, VOD, etc
What you’ll be responsible for
Areas of focus will be: web advertising (acquisition and brand), broadband (video, new forms of broadband connections), and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.). Additionally, you will be exposed to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work.
Responsibilities include:
- Developing digital media plan recommendations, based on integrated communication planning processes
- Connecting with traditional planning & buying teams to ensure ideal synergy is deliver
- Negotiating, and buying approved digital media plan programs
- Developing success metrics/measurement goals for all digital programs
- Reporting on, and optimizing digital programs on an ongoing basis
What you need
Ideally, you’ll have at least 1-2 years of online/digital media planning and implementation expertise. You should have both an acquisition and a branding background. Familiarity/proficiency with the following systems/tools is a must:
- Doubleclick DFA and/or Atlas DMT
- Rich media solutions such as PointRoll, Eyeblaster, or Viewpoint
- Donovan DataSystems (NetPak and PrintPak)
- Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
- PowerPoint, Excel, and Word
MediaVest is an Equal Opportunity Employer that offers competitive salary, comprehensive benefits.
Starcom MediaVest Group - 9 months ago
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