Digital Trading Platform Assistant Analyst
Doner - Southfield, MI

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About Doner
Based in Detroit, Doner is a member of the MDC Partners network and serves clients including ADT, AutoTrader.com, Choice Hotels International, Chrysler Group LLC, The Coca-Cola Company, The Coleman Company, Cox Communications, DuPont, Harman, Serta, Sherwin-Williams, Smithfield and The UPS Store. With over $1 billion in billings, Doner has built on its strong creative legacy to create a modern, integrated creative network with offices in Detroit, Cleveland, London and Los Angeles. As a full-service, performance-driven agency, Doner focuses on creating ideas that change the destiny of brands through creativity

Tasks:
  • Responsible for managing digital media campaigns using online self-serve social media advertising interfaces and audience targeting platforms.
  • Consult with planners on the objectives of their campaign, and the best way to achieve them.
  • Provide planners with estimated impressions and costs for targeting audience segments within the platforms.
  • Set up Facebook, Twitter, digital display, video and mobile ad campaigns within demand-side-platform interface.
  • Obtain creative ads from Project Management and optimize to best performing.
  • Optimize target segments, budgets and bids on a daily basis to meet or exceed expected campaign results.
  • Provide periodic and final reports to media planners showing the results of the campaign by various criteria.
  • Work with Project Managers and Planners to assure that billing is correct.
  • Help establish internal processes for implementing campaigns through the Trading Desk smoothly.
  • Assist with the training of new Media Planner on process for implementing digital media buys through the trading desk.
  • Support the media group by performing special projects as needed.
  • Perform primary and secondary research of online behaviors to support various campaigns.

Requirements
  • Bachelor’s degree in marketing, advertising or related field
  • Preferably 1-2 years of trading desk experience.
  • Comfortable with technology, able to grasp abstract concepts and has a good understanding of how web –based tools work
  • Ability to analyze data and recognize patterns and trends and use this information to generate efficiencies.
  • Analytical mindset
  • Strong attention to detail
  • Process oriented
  • Strong writing skills
  • Fanatical about meeting deadlines
  • Firm understanding of basic math skills
  • Experience with Excel developing and manipulating data on spreadsheets
  • Ability to work well in a team environment
  • Able to take initiative with minimal supervision
  • Capability to adapt to evolving technology that requires continuous learning and changes to how the job is performed
  • Results oriented with the desire to achieve goals for the media

Doner - 18 months ago - save job - block
About this company
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Doner knows how many licks it takes to get to the center of a Tootsie Roll Pop. W. B. Doner & Company, doing business as Doner, is one...