Dir. of Consumer Insights Marketing
PulseJobs.net - Milwaukee, WI

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Build and lead marketing team developing actionable product marketing strategies based on consumer category insights for customers in the beverage markets
  • Contribute analysis and insights in the development and building of the tactical elements of category marketing programs
  • Interface with customer at presentations and reviews in support of the sales team
  • Analyze customer scorecards and assist sales team in scenario planning by providing category management and consumer insight market research
  • Deliver customized reporting and analysis of category information for assigned beverage customer(s)
  • Lead strategic and tactical delivery of beverage marketing plans to sales team and customers
  • Interface with customer(s) in support of consumer insight strategies and marketing applications
  • Develop recommendations with customer teams to provide insights and analysis to help drive consistent sales recommendations
  • Lead customer business reviews, executive-level presentations, and new product promotion reviews
  • Monitor competitive market data and be the consumer trends expert
  • Develop comprehensive knowledge of category/consumer insights and best practices to create solutions to satisfy account strategies and objectives

  • Qualifications:
    • BS/BA; MBA preferred
    • 10-15 years relevant CPG experience to include ingredients and flavors
    • Must be US Citizen or Green Card holder