The Direct Marketing Manager will be responsible for developing, implementing, tracking and analyzing targeted direct response marketing campaigns across channels (with emphasis on direct mail and email) to support business growth objectives. Additionally, the Direct Marketing Manager will work to e xpand market penetration, identify and target new customers and improve efficiencies of current programs and processes.
Develop and implement cost-effective direct mail and email campaigns for list acquisition, managing the process from inception to completion and delivery of post-campaign analysis, measurement and reporting on results.
Track, monitor, analyze and report on campaign performance vs. benchmarks.
Create and implement all mail plans and list segmentation strategies for direct mail and complex email list acquisition campaigns.
Create from scratch, manage and grow a prospect database for lead-gen and listee acquisition activities.
Perform customer profiling, segmentation and analysis of purchase pattern behavior to maximize acquisition efforts.
Manage the merge and purge list processes.
Develop Requests for Proposals (RFPs) for list brokers and generate new list strategies for testing beyond broker recommendations.
Work closely with creative services and advertising teams to ensure deadlines are met.
Manage direct mail expense budget and report on actual vs. planned expenditures
EDUCATION & EXPERIENCE
Bachelor’s Degree in Marketing or related field.
5 to 7 years of direct marketing experience in mail and email
SKILLS & CERTIFICATIONS
Expertise in customer list acquisition and management
Computer proficiency in spreadsheets, Excel, and databases such as Access and SQL
Excellent verbal and written communication skills with strong attention to detail
Strong project management and time management skills
Ability to juggle multiple prio rities in fast-paced, deadline oriented environment
Experience with CheetahMail a plus
Mouser Electronics - 18 months ago
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an...