Direct Program Marketing Manager
C3 Energy, Inc. - Redwood City, CA
Direct Program Marketing Manager

C3 Energy is seeking a Marketing Manager for Utility Energy Efficiency Programs. The Manager has overall ownership of segment specific marketing plans and deliverables for C3’s Utility customer accounts. Working as a key member of the account teams, this role works very closely with Marketing, Services and Products staff to implement integrated marketing campaigns for energy savings programs geared towards residential, small/medium businesses and commercial customers.

This position should be current on leading DSM (energy efficiency to demand response) marketing best practices including price and value approaches or aspirational green and environmental approaches.

Responsibilities
  • Ensure all marketing programs achieve all contract obligations and are accomplished under budget and in alignment with the framework of our product features.
  • Write and develop all customer program marketing materials, and the digital communication content on the product portals.
  • Develop program marketing library of core content that can be leveraged and repurposed across all C3 customers by segment;
  • Track and measure marketing program results and performance across all channels
  • Produce reports and develop and maintain marketing schedule and dashboard
Skills and Experience
  • Experience in B-to-C customer marketing, with emphasis on driving buyer behavior
  • Experience working with creative and design professionals for completion of communication tools within a marketing or brand family.
  • Strong writing and grammar skills (writing sample must be submitted)
  • Analytics skills (familiarity with Excel, quantitative-related coursework or work experience)
  • Background related to energy / cleantech or software
  • Attention to detail, highly organized
  • Clear communicator
C3 provides a competitive compensation package:
  • Competitive salary
  • Stock options
  • 401K
  • Medical, dental, and vision benefits
  • Fully stocked kitchen with Table Tennis and Pool table
  • Free Gym membership
  • Fun team filled with great people
  • Friday evening social hours with food, drink and music
Contact Us: Principals only please. C3 Energy 1300 Seaport Boulevard, Suite 500 Redwood City, CA 94063 www.c3energy.com

C3 Energy, Inc. - 30+ days ago - save job - block
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