Director, Advertising
ADT Security Services - Boca Raton, FL

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Job Number:



Company Overview:
The ADT Corporation (NYSE: ADT) is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse interactive home and business solutions, and home health services, meet a range of customer needs for today's active and increasingly mobile lifestyles. Headquartered in Boca Raton, FL, ADT helps provide peace of mind to more than six million customers, and it employs about 16,000 people at 200 locations. More information is available at


Position Title: Director, Advertising

Manage the brand including developing brand vision and strategy; develop and maintain brand guidelines. Develop consumer segment marketing value propositions. Lead brand vision and strategy development

Duties and Responsibilities:
Lead brand vision and strategy development

Develop Brand, Segment, and Campaign Messaging Architecture

Initiate primary research and translate findings into actionable consumer insights

Develop Brand Advertising Creative

Develop New Product/Segment Creative

Manage Brand Guidelines (Direct and Indirect)

Manage Advertising Agencies

Manage Naming, Licensing and Trademarks

Develop Growth Strategy for new segments/targets

Evaluate Branded integration opportunities (will partner with Media Director)

Manage Existing Customer Communications


Education/Work Experience Required:
Bachelor's degree required; MBA preferred

10 -12 years experience developing creative strategies and executing advertising campaigns with 2-4 years previous experience in a fast moving consumer good company

Previous experience managing the production of creative assets including TV advertising, radio, print, etc.

Broad experience in the areas of strategic planning, customer and market needs analysis, product life cycle planning, Marketing plan execution and/or Marcom and channel implementation

Experience leading and managing cross-functional and matrix-managed organizations through times of growth and change

Core Competencies:
Ability to synthesize existing/secondary research or scope primary research to uncover customer needs

Ability to develop and manage financial forecasts including lead and unit expectations, expense budgets and translation of financials to media plans and sales goals

Ability to develop targets and measure ROI on key programs and as related to segment goals

Knowledge of general Marketing-to-Sales funnel (awareness • targeted activity • lead generation • sales opportunity • closed sale • new customer • existing customer) and ability to develop strategic plans to drive this funnel and translate funnel requirements to peer teams to enable their own deliverables (i.e. Marcom or Sales)

Familiarity with product life cycle planning and the ability to gauge market/customer needs, prioritize needs for Product Solutions team, support product trials and develop product launch plans

Knowledge of Marcom-Marketing-Advertising agency relationship and ability to create effective strategic briefings for the Marcom and agency teams, driving the development of high impact creative concepts, media plans and advertising messaging

Ability to work with the field Sales organization with an internal partner-as-client approach; Coordinate field sales & Marketing activity to drive overall segment Marketing, Sales and financial goals


Self Awareness

Ethics & values

Customer Focus

Drive for results

Teamwork and Relationship building

Interpersonal savvy

Promoting inclusion


Forward thinking

Managing vision and purpose

Directing others, cross-functional team leadership, matrix style management

Analytical Skills


Decision quality

Political savvy

ADT LLC is a equal opportunity employer.

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About this company
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For more than a century, ADT has been one of today’s most trusted, well known brands in the industry. Today, we serve more than six...