The Director of Communications and Marketing is a full-time, administrative (exempt) position at Seattle Central Community College (SCCC). This position is responsible for executing communication and marketing strategies; development of projects, events, and services in an effort to build a better understanding of -- and support for -- programs and services within the college and the greater community. The Director establishes communications programs to enhance the college's image, increase enrollment, and build support for college programs and services among community members and local and state government. |
Additionally, this role will be responsible for college communication strategies and activities specifically coordinating with the Development office to market major college events and community relations, including responsibility and/or support for (annual scholarship dinner, Spring Into Seattle Central annual outreach open house, Farmer's Market, etc), emergency preparedness, graphic services, marketing, media relations, publications, and Web services. This position reports to the college President and is a member of the Executive Leadership Council.
Seattle Community Colleges offer a generous benefit package and salary commensurate with the applicant’s education and experience.
To be considered for this position your application must include the following:
Current resume detailing education and professional experience.
A position-specific cover letter describing your experience relevant to the job description.
Three (3) professional references with knowledge of your experience as related to this position, include titles, telephone numbers, and email addresses. Seattle Community Colleges are committed to recruiting dedicated faculty and staff who together create a welcoming academic climate that reflects the diverse backgrounds of our community, including ethnicity, national origin, religion, race, gender, gender identity, age, status as a veteran or disabled veteran, disability, political status, and sexual orientation.
- Serve as communications counselor to the President and Executive Cabinet, develop and execute effective internal and external communication practices, policies and processes.
- Provide factual, appropriate and timely information to stakeholders through printed and electronic materials that support the college's design look, logo and brand.
- In compliance with the College's Communications and Marketing policies, oversee the development of printed and electronic materials, including the College catalog, class schedules, and all print and electronic promotional materials.
- Maintain a positive, proactive media relations program with representatives of area newspapers, radio stations, television stations (including cable outlets), and other news and information outlets. Serve as the college's central resource office for general public information (excluding public records requests) and the initial point of contact for media inquiries. Provide timely and accurate news releases and information to publicize and showcase college activities, programs, people and events.
- Maintain a highly dynamic and responsive college website, by leading and coordinating new web developments and applications that contribute to the functionality, usability, and growth of the college online system.
- Oversee creation and dissemination of college newsletters, materials and information through e-mail and the College Intranet and Web sites.
- To enhance community visibility and foster support, assist with coordination and promotion of special events and activities sponsored by the College, including the State of the College event, Distinguished Lecture Series, and Women of Achievement celebration.
- R epresent the College to local and state agencies and community groups as appropriate.
- Plan and monitor the yearly budget for the Communications and Marketing Department.
- Establish contracts with print and electronic media and/or agencies to create and disseminate advertising materials in support of general enrollment and college programs.
Required Education, Experience & Abilities:
- A Bachelor's degree in journalism, marketing, communications or a comparable field and/or at least seven (7) years of increasingly responsible professional experience in public relations or marketing which includes extensive experience supervising staff, and developing and managing projects.
- Successful leadership and supervisory skills necessary to manage in a complex environment of constantly changing needs.
- Experience in writing, editing, and producing print and electronic publications.
- Must possess excellent organizational and effective interpersonal skills, and have the ability to work independently while managing and coordinating multiple projects with minimal supervision; maintain high quality work products that meet critical deadlines.
- Must have expert level experience and knowledge efficiently utilizing a personal computer and related software including Microsoft Office (Access, Excel, Word and PowerPoint), database and internet software.
- Demonstrated ability to communicate effectively through written and oral presentations.
- Ability to work effectively with diverse groups, including clients, community partners, students, service providers, and staff.
- Extensive knowledge of public relations and marketing principles and practices.
- Ability to contribute to the college's commitment to diversity by fostering a climate of multicultural understanding and appreciation.
- Master's degree in related field preferred.
- Thorough understanding of budget planning and monitoring processes.
- Experience managing a communications team, preferably at a major Seattle institution.
- Work full-time and maintain regular and predictable attendance-ability to work hours that support day, evening and on occasion, weekend college operations.
- Familiarity with AP (Associated Press) style.
Seattle Community Colleges - 23 months ago
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