The Director of Communications and Marketing works strategically with college administrators, faculty, staff and student groups, and leads the office in the development and implementation of the college's comprehensive marketing and communications programs that incorporate initiatives for internal and external communications, including media relations and advertising. Additionally, this position administers and guides the editorial, graphic presentation and electronic publishing services of the college. The director manages a staff of public relations professionals in writing, marketing, graphic design, publications and photography.
Rhode Island College
Unit (College Department)
End Date of Temporary, Limited or Restricted Position:
Duties and Responsibilities:
DESCRIPTION OF DUTIES AND RESPONSIBILITIES:
Essential Job Functions:
-Develops, refines and implements a comprehensive marketing program for the college, using market research techniques to assess community and student needs.
-Ensures that brand messaging is consistent across the college.
-Develops a comprehensive news media communications program that focuses on access and accuracy and maintains personal contact with news media professionals through visits, phone calls, and correspondence.
-Works with college faculty, staff, and students, to develop and implement promotion and publicity programs for college events and activities, including soliciting free publicity in various media, development of effective paid advertising.
-Programs within budget limitations, preparation and the production of appropriate flyers, brochures and posters.
-Evaluates the news worthiness of college events and activities and ensures effective promotion of it.
-Directs the preparation, review and production of the college's print publications, news releases and other internal and external communications.
-Develops and assesses internal communication processes and initiates appropriate changes as needed.
-Plans and implements creative college advertising that includes the development of themes, identifying target audiences and selecting appropriate media outlets.
-Supervises assigned staff by setting schedules, assigning tasks and evaluating performance.
-Monitors and reviews projects to ensure that all deadlines are met and that the end product meets quality standards.
-Forecasts operating requirements prepares budget requests, monitors and approves expenses and initiates budget changes.
-Serves as a college representative to various community groups and chairs and/or serves as a member of college committees.
-Under direction from college executives, utilizes new media to project a consistent and compelling image of the college for recruitment, retention, outreach, public relations, and fundraising.
-Leads the development and expansion of the college's electronic communications outreach to various target audiences.
-Ensures that the RI College brand remains consistent and professionally represented in all RI College brand touch points across the College
-Supervises the planning, preparation, and writing. Production and distribution of all news releases, announcements, video features, and any other information going to the broadcast and print media, and internal and external groups.
-Supervises the publication of the alumni magazine and initiates other necessary activities for internal communications with various constituencies.
-Supervises the maintenance of centralized biographical and informational files and records on the major operations, events, activities and programs.
-Assists in developing themes used in advertising campaigns carried out for various college activities.
-Administers the departmental budgets in keeping with established college policies.
Occasional Job Functions:
-Manages all information and public relations functions for the college.
-Develops and manage related communications projects and activities as assigned.
-Performs other duties and responsibilities as assigned by the vice president for advancement and college relations.
Duties and Responsibilities - continued:
Skills, Knowledge and Abilities:
Required Skills, Knowledge and Abilities:
-Ability to communicate effectively orally and in writing.
-Ability to communicate with media and other off-site individuals or groups in emergency situations.
-Ability to organize, coordinate and supervise professional and support staff.
-Ability to interpret institution policies, plans, objectives, rules and regulations and communicate the interpretation to subordinates and others.
-Ability to prepare and present detailed studies and reports to include recommendations concerning the substance of the studies and reports.
-Possess strong interpersonal skills and be able to prepare and deliver oral presentations before small, medium and large groups of people.
-Ability to speak effectively before faculty and administrative staff members on assigned work and related subjects.
-Knowledge of social media tools and technologies.
REQUIRED QUALIFICATION STANDARDS:
Education: Bachelor's degree in Communications or related field.
Experience: Five or more years of work experience in mass communications, public relations or government relations.
-Advanced degree in communications, journalism, marketing or a related field.
Civil Service List?
If there is a list, only laterals (employees with the same title) or individuals certified by OPA may be appointed to this position.
Priority given to applicants who apply by:
Includes grace period, if applicable
Open Until Filled
Required Applicant Documents:
PLEASE READ CAREFULLY
All required documents must be attached to your on-line application and match the appropriate document field (i.e. cover letter, resume, cv, transcript, etc.) Documents must be in Word or PDF files. Applicants that have multiple documents to attach to a single document field (such as transcripts or teaching evaluations, etc) must combine the separate documents into one larger document before attaching to the single document field. Documents that are mailed, emailed or faxed separately WILL NOT be accepted, acknowledged or shared with search committees unless otherwise instructed in the posting. Applicants using a dossier service such as Interfolio, please contact the dossier service for specific instructions prior to completing your application. On-line applications that do not meet the document requirements upon the posting closing date WILL NOT BE CONSIDERED even if your application has been confirmed.
Special Instructions to Applicants:
SPECIAL INSTRUCTIONS/INFORMATION FOR APPLICANTS:
-Upon hire, candidate will be required to provide an official transcript of highest degree earned.
-An optional button has been provided in case candidates wish to upload additional information.
-During the application process candidates will be prompted to provide names and contact information for three current references.
General Information to Applicants (Classified Postings):
The employee may be exposed to known adverse weather or other environmental conditions.