Director, Consumer Marketing
Evidon, Inc - New York, NY

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Evidon, the global leader in revealing the invisible web, is looking for an expert marketing professional to spearhead the growth of our consumer privacy tools, including the Ghostery application, which is used by more than 17 million people worldwide. The right candidate will have a track record of strategizing and using a range of creative tactics to grow downloads of, and engagement with, online consumer tools, as well as perpetuating a strong consumer brand. This position, which is based in New York reporting to the Vice President of Marketing, offers a unique opportunity to work alongside industry thought leaders to create solutions that stem confusion related to online consumer data collection, one of the industry’s most pervasive issues.

Evidon empowers consumers and businesses to see, understand and control data online. With insights fuelled by its Ghostery browser extension, automated scanner, and rich, 1,000+ company privacy database, Evidon enables businesses to assess the cookies and other tracking activity on their websites, helping them to protect their audience data and improve performance.

As the first and largest dedicated provider of privacy and compliance solutions for digital media, Evidon also enables leading brands, agencies, publishers, advertising networks and others to comply easily with privacy laws and self-regulatory programs across North America and Europe. Evidon serves approximately 2 billion "AdChoices" notices daily on behalf of these businesses - in the U.S. and in local languages across Europe - giving consumers transparency into and control over how their information is used online. With technology integrations into Adobe, Appnexus, DataXu, DoubleClick, DoubleVerify, Invite Media, MediaMath, Pointroll, Pubmatic, TagMan, Turn and more, Evidon makes delivering privacy notices easy.

Primary Responsibilities Include:
Articulate goals of, devise strategy and create integrated plan for marketing Ghostery and other consumer privacy tools

Drive downloads and usage via :
o Events participation
o Affiliate distribution deals
o Creative promotions
o Creating new assets
o Social marketing
o PR
o Optimizing for SEO

Collaborate with executives and product lead to keep marketing aligned with product and overall company goals

Work closely with outside PR firm

Deliver regular competitive analysis

Guide in-house social media resources in effective community growth tactics

Deliver measurable results on a regular basis

Required Experience Includes:
5+ years experience strategizing and executing integrated consumer marketing plans that drove demonstrable growth

Expert in subscriber growth, demand generation

Strong knowledge of social media/tools

Strong knowledge of online media/advertising/technology

B2B marketing experience a plus

Excellent writing/communication skills

Excellent PowerPoint, MS word skills

Experience in a startup marketing team a plus

For more information please visit our website http://www.evidon.com or check out our blog at http://blog.evidon.com/
EOE

Evidon, Inc - 19 months ago - save job - copy to clipboard - block
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About this company
Evidon is dedicated to improving online advertising by increasing accountability, improving transparency and, most importantly, helping...