Director, Digital Marketing (TCM)
Transamerica US - Denver, CO

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Description and Qualifications

Company Description:
The Transamerica companies offer a wide array of innovative financial services and products with a common purpose: to help individuals, families, and businesses build, protect and preserve their hard-earned assets. With more than a century of experience, we have built a strong reputation on solid management, sound decisions and consumer confidence. The Transamerica companies are wholly-owned subsidiaries of AEGON N.V., an international life insurance, pension, and asset management company based in The Hague, the Netherlands. AEGON has businesses in over twenty markets in the Americas, Europe and Asia serving over 40 million customers across the globe.For more information, visit


Divisional Description:
Transamerica's Individual Savings & Retirement (IS&R) engages in the creation, distribution and servicing of mutual funds and variable and fixed annuities. These innovative solutions help consumers address their accumulation, protection and retirement income needs. Our products are distributed through banks, wirehouses, broker/dealers and institutional clients. IS&R is located in Cedar Rapids, Iowa; Denver, Colorado; and St. Petersburg, Florida.

This position is located in Denver, Colorado.

Responsible for providing vision and defining objectives necessary to implement effective digital marketing business strategies. Required to understand long-term objectives and translate these into a digital marketing presence. Supervises incumbents performing such duties as content management, e-mail marketing, data analytics, SEO, SEM, web analytics, and social media. Responsible for analysis of current and future technologies that may impact digital strategies and overall business unit strategies.

  • Lead the technical digital marketing team, including oversight of content management, e-mail marketing, data analytics, SEO, SEM, web analytics and social media
  • Understand business drivers and deliver strategic plans aligned with these drivers
  • Establish and maintain relationships with strategic business partners, other AEGON business units and key clients.
  • Lead technical and business innovation within the legal and compliance guidelines of the highly regulated financial services industry
  • Supervises team of 6 or more with authority to hire and fire or recommend same
  • Continually seek to improve processes and performance improvement by applying industry best practices and cost-benefit-analyses for all initiatives used.
  • Other duties as assigned based on divisional needs.
  • Conforms with and abides by all regulations, policies, work procedures, instruction, and all safety rules.
  • Exhibits regular, reliable, punctual and predictable attendance.
Bachelor’s degree in a related field or equivalent training/experience required. Minimum 10 years’ experience in IT, and 3 years’ experience in financial services. Prior management experience required

Preferred Qualifications:
  • Field sales experience coupled with in-house and digital marketing experience strongly desired.

Understanding of industry vendors like SDL Tridion (CMS), Constant Contact (email system) and Google (SEM) and how these and other vendors can be used to maximize the digital strategy

How to Apply:
To apply for this position, please follow the online application process. Be sure to fully complete the form and include your resume. If you experience technical problems during the application process, please email


Equal Employment Opportunity:
Transamerica Life Insurance Company (Realty Advisors, LLC) is an equal opportunity employer and does not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g. U.S. Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws. Applicants with physical or mental disabilities may be entitled to a form of reasonable accommodation under the Americans with Disabilities Act and certain state and local laws. A reasonable accommodation is a change in the way things are normally done which will insure equal employment opportunity without imposing undue hardship on the Transamerica Companies. Please inform the Human Resources department if you need assistance completing any forms, or to otherwise participate in the application process.


Information Technology

Primary Location



Transamerica US


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