Director, Global Marketing Analytics
PayPal - San Jose, CA

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PayPal is seeking a highly qualified and experienced Director of Global Marketing Analytics to join our Global Business and Marketing Analytics organization This team focuses on providing customer and marketing insights predictive modeling and marketing database management to fuel innovative marketing and business strategies including advanced web and statistical analysis to understand customer behavior and marketing effectiveness The core responsibility of the group is to provide exceptional analytical insights and infrastructure to our internal business partners as well as senior management Your responsibilities will include Use superb analytics and business judgment to identify prioritize structure and solve complex business problems Drive to actionable insights and recommendations communicate them to senior management Lead and perform deepdive analysis using analytical and statistical tools (primarily SQL and SAS) on very large complex multidimensional datasets Learn invent apply and evangelize best practices regarding measurement of marketing effectiveness especially internet marketing effectiveness and media mix optimization Ensure rigorous quality control over data analyses and metrics and organizational clarity and alignment for key business and marketing metrics Manage multiple analytical projects at a time in a fastpaced intense resultsoriented environment Collaborate with marketers and regional marketing analytics teams to ensure alignment on project prioritization actionability of insights and analyticaltechnical best practices General Requirements Worldclass analytics problemsolving data and technical capabilities Keen business judgment focus ability to see the big picture and to prioritize Great influence partnering and collaboration skills Experience working in matrixed environments and leading crossfunctional teams Excellent communication skills and strong executive presence High energy strong work ethic and resultsorientation A passion for problemsolving flexibility comfort with ambiguity creativity and hunger to constantly ask why Technical requirements 10+ years of experience analyzing large complex multidimensional data sets and interacting with relational databases (eg Teradata) using SQL SAS R andor SPSS Knowledge of statistics (eg multivariate statistics predictive modeling controlled test design) Analytical knowledge and experience in one or more of the following areas internet marketing (including test learn frameworks) multichannel B2B andor B2C marketing web analytics (including AB testing) and media mix modeling optimization Education Work Experience Requirements Masters degree preferred in a quantitative discipline such as Statistics Econometrics Engineering Operations Research Computer Science or Mathematics Experience with analyzing customer and marketing data in financial services Internet or a toptier consumerfocused company (in technology consumer goods or retail domain) a plus Highest demonstrated performance at all professional and educational career stages expected Demonstrated experience in helping a company adopt and benefit from an ambitious test and learn process and mindset Experience in identifying and addressing critical data gaps necessary for successful learning General Requirements: - World-class analytics, problem-solving, data and technical capabilities - Keen business judgment, focus, ability to see the "big picture" and to prioritize - Great influence, partnering, and collaboration skills - Experience working in matrixed environments and leading cross-functional teams - Excellent communication skills and strong executive presence - High energy, strong work ethic and results-orientation - A passion for problem-solving, flexibility, comfort with ambiguity, creativity, and hunger to constantly ask "why?" Technical Requirements: - 10+ years of experience analyzing large, complex, multi-dimensional data sets and interacting with relational databases (e.g. Teradata) using SQL, SAS, R and/or SPSS - Knowledge of statistics (e.g., multivariate statistics, predictive modeling, controlled test design) - Analytical knowledge and experience in one or more of the following areas: internet marketing (including test & learn frameworks), multi-channel B2B and/or B2C marketing, web analytics (including A/B testing), and media mix modeling & optimization.
Dice - 19 months ago - save job - block
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About this company
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PayPal wants to be your best bud in the electronic payments industry. The company, which is a subsidiary of eBay, allows individuals and...