Director, Partnerships and Marketing
NBC Universal 897 reviews - Chicago, IL

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About Us
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

NBC Sports is synonymous with superior production that elevates the event, broad promotion, and mutually-beneficial partnerships. Known as America’s Olympic Network, NBC has broadcast 13 Olympic Games, more than any other network. Its ability to amass large audiences with broad promotion, particularly for the Olympics, has resulted in NBC Sports broadcasting nine of the top 10 most-watched events in U.S. television history, including the 2012 London Olympic Games which stands at No. 1 all time with 217 million viewers. In 2009, NBC Sports won the prestigious Peabody Award for its production of the Beijing Games and was named ‘Best in Sports Television’ at the Sports Business Awards.

Alli Sports is a division of the NBC Sports Group that owns and partners with the top action and adventure sports properties in the world, including the Dew Tour, Red Bull Signature Series, Lucas Oil Pro Motocross Championship, World of Adventure Sports, and Octane Academy. Alli properties reach over 1.5 million live event fans and broadcast over 130 hours of live and original television programming across NBC and NBC Sports Network.

Career Level

United States



Role Purpose
The Director of Partnerships and Marketing is a full time position within Alli Sports and reports directly to the General Manager of the Dew Tour. The position serves as the senior day-to-day with all of Dew Tour sponsors, communicating and driving the flawless execution of all Partner execution across the Dew Tour product and operations team. Additionally, this role oversees and manages all Dew Tour marketing efforts. The ideal candidate will have strong partnership management and consumer marketing experience and the ability to marry strategic thinking, creativity, and executional excellence.


  • Serve as senior day to day liaison with Dew Tour’s sponsors/marketing partners
  • Develop and manage Marketing and Partnerships budget
  • Management of all partnership division staff and agencies, including on-site staffing
  • Development of overall Partner communications plan (Sponsor guidebook, Post event recaps, End of season recaps)
  • Oversee activation of all partner benefits
  • Work with Media team to create inventory, and execute tracking and routing of all broadcast benefits including: Commercial, billboards, and enhancement
  • Manage partner marketing benefits fulfillment
  • Liaison with Alli Sports sales/partnership development team to drive partner renewals while concepting and developing new business marketing and promotional packages
  • Translating Dew Tour business unit objectives and strategies into Dew Tour marketing objectives, strategies and plan
  • Development and implementation of the Dew Tour marketing plan
  • Driving consumer awareness, engagement and consumption of Dew Tour televised and digital content
  • Development of local and grassroots marketing plan to drive event awareness and attendance
  • Development of premium ticketing plan to drive incremental event revenue
  • Partnering with internal creative team to develop the Dew Tour look, image and brand identity
  • Managing and overseeing action sports endemic marketing efforts
  • Management of all marketing division staff and agencies

    Basic Qualifications:
  • Bachelor’s degree in marketing, communications, sports marketing or related field
  • Minimum of eight (8) years of relevant experience
  • Team and agency supervisory/management experience
  • Experience with grassroots/local marketing efforts, digital and social media
  • Highly organized with proven ability to manage multiple projects and programs

    Eligibility Requirements
  • Interested candidate must submit a resume/CV through to be considered (note job #12058BR)
  • Willingness to travel with short notice, work overtime, and on weekends
  • Must be willing to travel at least 20-30% of the time
  • Must be willing to work in Burr Ridge, IL (Chicago area)
  • Must be willing to submit to a background investigation
  • Must have unrestricted work authorization to work in the United States

    Desired Characteristics
  • Strong written and oral communication skills
  • Entrepreneurial, self-starter with ability to develop strategy and role up sleeves to execute tactics
  • Previous experience with sports, music or lifestyle events or festivals
  • Passion/interest in Action and Adventure Sports
  • A hunger to learn and ability to thrive in a larger but dynamic, entrepreneurial environment

  • About this company
    897 reviews
    NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of...