Director, Product Marketing
Glassdoor - Sausalito, CA

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OVERVIEW AND OPPORTUNITY

Launched in 2008, Glassdoor is leading the way in Social Recruiting. Our founders are the same visionaries behind Expedia, TripAdvisor and Zillow. Glassdoor is a high-growth startup in a multi-billion dollar market category.

If you’ve used Glassdoor, you know it changes the way job seekers decide which company to work for. What you may not know is that Glassdoor provides Employers with a unique way to influence, target and hire the best-fit candidates. Glassdoor has more than 800+ customers (like Facebook, Walmart.com, Nordstrom, PNC Bank, Riverbed) and helps them find and hire top-talent.

Glassdoor has a free offering that provides a low-risk way for Employers to get started. We offer two premium products to employers – Enhanced Employer Profile (EEP) and JobAds. This freemium model is disruptive in the Social Recruiting market.

And as a fast-paced, startup – we need people that are hands-on and excited to take on the impossible. If you’re one of these people, then this is a perfect opportunity to join a truly innovative company at a time of amazing growth.

Job Summary:
Glassdoor is looking for a rockstar to run Product Marketing. In this position, you will communicate our unique product vision. You’ll craft our product positioning and value propositions and train our sales team on how our products are unique and compelling. You’ll run product launches and ensure all teams are ready to fire on all cylinders. You’ll get to put your fingerprints on how we communicate our product strategy. You’ll own competitive intelligence. To be a good fit for this role, you need some technical product experience, perhaps a computer science/engineering degree, as well as kick-a$$ presentation and communication skills. You have to be able to articulate why one product is better than another and be really passionate about it.

This position reports to the VP of B2B Marketing.

Key Responsibilities:
Develop our product positioning / key messages for our product line

Create and update our product pitches/sales presentations, sales tools and collateral

Run and drive our product launches

Speak at conferences and webcasts on Social Recruiting & Employment Branding best practices

Create product videos to share our differentiation with prospects and customers

Create marketing content to promote new releases of our free and paid products

Produce content / blogs for how our solutions solve specific use-cases for key customers

Gather competitive intelligence and train the sales team

Give input to product management on product enhancements

Key Qualifications and Requirements:
Bachelors degree

8+ years of product marketing experience

Computer Science or Engineering background

Experience as a product marketer or sales engineer is a plus

You live high-tech software product marketing best practices and have done all the typical deliverables

You know the difference between inbound product management and outbound product marketing….and know that you prefer outbound product marketing

You’ve run a product launch before

You’ve interviewed customers and documented how the product has delivered benefit

You are skilled at collaborating with product management, engineering and customers to come up with great ideas for content

You’ve trained sales people and have seen them immediately use what you taught them with prospects

Strong reputation as a poised and compelling presenter

Strong writing skills (ie someone else won’t need to rewrite or edit your content)

Experience with up-selling customers from free trial or open source products to paid solutions

Strong analytical and synthesis skills, high intellectual power

Glassdoor - 20 months ago - save job - block
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