Director, Product Marketing
innoPath Software - Sunnyvale, CA

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innoPath technology drives the support and care of mobile devices in an always-on world. Using mobileUpdate and activeCare2 end-to-end solutions, mobile operators and device manufacturers update, diagnose, and fix devices over-the-air. We are looking for an experienced director of product marketing to define and deliver dynamic messaging for the innoPath product suite. This position reports to the Vice President, Marketing.

  • Develop creative expression and messaging through a variety of channels (email, online, mobile, social media) to support current and upcoming products and releases.
  • Define and develop product marketing plans for existing innoPath products as well as for new feature launches.
  • Partner with current Marketing and Product Management teams to execute marketing plans, with a focus on social media strategies.
  • Conduct product specific research to understand the competitive landscape and customer satisfaction drivers.
  • Track customer feedback and metrics to measure success of marketing efforts.
  • 5+ years corporate experience, with 3+ years of product marketing experience.
  • Experience launching mobile device services and/or managing product marketing strategy for mobile products.
  • Expert knowledge of multiple marketing channels, including: email, online, mobile, and social media).
  • Strong analytical skills and ability to translate data into consumer insights.
  • Experience tracking product marketing success using metrics, and an ability to present data using Excel and/or Powerpoint.
  • Proven success in a fast-paced work environment with a track record of delivering on projects with tight deadlines.
  • Ability to work independently as well as within a team environment.
  • Bachelor's degree, preferably in business administration, marketing, is required. MBA strongly preferred.
innoPath is an EOE.

For more information about innoPath, check out our Facebook page:!/innoPath

About this company
Smart devices are demanding. They capture our attention, they require updating, and they frequently need fixing. innoPath helps device OEMs...