Director, Social Marketing
Merkle Inc. - New York, NY

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Who we are:
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. As a leading provider of fully integrated customer relationship marketing solutions, we provide the framework for organizations to apply quantitative strategies to their marketing programs across mass, direct, and digital media. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,000 employees globally, Merkle has offices in Boston; Columbia; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco; and Shanghai.

At Merkle, we are avidly intent on being a company where exceptionally talented people want to work and clients want to do business. For more than 25 years, many of the world’s top brands, financial institutions and leading nonprofit organizations have partnered with us to maximize the value of their customer portfolios. Our clients include: GEICO, Dell, DirecTV, Microsoft, MetLife, Regions, Travelers, the National Multiple Sclerosis Society, the American Cancer Society, and Susan G. Komen to name just a few.

Our employees are engaged in solving complex client issues, and we work hard to ensure that we are keeping our employees happy – these things drive us. Merkle has been experiencing sustained 25% growth since 1989, and we hire individuals that thrive in a growth environment. We are people centric culture and proud of the recognition we have received including:

Advertising Age A-List: “Agency to Watch in 2012”

SmartCEO Magazine as a Future 50 Company ’11

The Washington Post’s Post 200 ’13

The Denver Post’s Top Workplaces ’13

Pittsburgh Post-Gazette’s Top Workplaces ’12, ’13

Baltimore Magazine’s Best Places to Work 2009, ‘10, ’11

What we need:
We are looking for a creative and experienced, campaign-oriented social subject matter expert for Director, Social Marketing in the Social Marketing Group for Merkle’s CXG Team to focus on the development and deployment of integrated social marketing programs across paid, owned, and eared media for our clients.

You will have the opportunity to be a part of an innovative, fast growing business unit working to shift the paradigm around the business of social marketing by leveraging creativity, deep customer insights, vast data and a multi-channel, data driven approach. We are looking for smart, passionate and experienced professionals who want to be part of a growing, innovative team in a rapidly evolving industry.

The Director, Social Marketing will be a client-facing senior leader for our clients’ social programs, collaborating on ideation, strategy, and goal setting, and then translating the creative concept, strategy, data needs, and business goals into an integrated social campaign with components of paid, owned, and earned social media.

The Director will work with Sr. Directors and the GM of the Social Practice to identify and pitch opportunities with existing and prospective clients, and will manage a team responsible for executing against editorial calendars and daily campaign activities for our clients, as well as developing and delivering analytics and measurement frameworks that will prove out the ROI of social initiatives in general, and the campaigns and programs we conceive and deliver.

The Director of Social Marketing role is critical to our business – nurturing and building credible and trusting relationships with clients, account teams, and cross-functional partners – and ultimately accountable for client satisfaction, project profitability, and resource management.

This is a role with a diverse and wide range of responsibilities and the opportunity to have a recognized positive impact on the social practice at Merkle.

Required Skills

What you will do:
Represent Merkle’s Social Marketing Group as a thought leader in the Social marketing space, by displaying detailed industry and cross-functional knowledge in Paid, Owned, and Earned Social Marketing, Social care, Community Management and Moderation, and social analytics; Consistently apply an analytical and strategic mindset to drive program refinement and performance; Participate in industry events and have an active voice in the marketplace.

Stay up to date on and advise clients and internal teams on the latest trends in Social marketing, seeking ways in which to test and implement within accounts.

Accountable for overseeing enterprise level, complex, and mature Social marketing programs; Maximize client’s Return on Investment and achieve their overall business goals with strong measurement and attribution programs delivering sophisticated reporting.

Provide leadership in structuring effective Social strategies, which drive optimal campaign performance and provide a competitive edge in the marketplace for our clients.

Lead by example and ensure the team is presenting actionable recommendations, effectively communicating with a consultative, credible, and authoritative delivery, all within dynamic and fast-paced environments.

Persuasively drive recommendations within client’s organization, developing and articulating clear business cases, complete with risk assessment, justifiable ROI, and supplementing with analysis to support further, future, and deeper engagements.

Team Responsibilities:
Hire, train, guide and direct a team of Social Marketing Managers and Specialists; fostering teamwork and driving motivation of team members.

Ensure growth of team members in the areas of Social campaign development, management, and measurement capabilities, client management, problem solving, and business communications.

Foster a culture that is collaborative, promoting growth of the individual team members and the business; one that simultaneously ensures a positive work life balance, while achieving client satisfaction and fiscal goals for the organization

Responsible for overall performance management for team; inclusive of defining annual goals, monitoring performance, coaching/mentoring and providing clear opportunities for growth and development

Help to develop and oversee departmental operating processes to ensure standardized procedures are in place; Identify opportunities for continuous improvement and participate in the development/maintenance of departmental best practices

Business Management:
Work closely with the Digital Media Optimization (Display) team to link paid social initiatives to creative and results driven owned and earned social companions

Ensure all program activities are in accordance with and will contribute to the achievement of client goals, level setting and prioritizing when necessary

Ensure the agency operates on a solid foundation by building strong value-driven executive client relationships

Seek opportunities to expand service offering/delivering to clients with the intent to grow our relationship with the client; Ability to actively engage in sales discussions across the full suite of Merkle digital offerings

Responsible for maintaining a clear understanding of contractual guidelines and business requirements, monitoring and ensuring adherence to services and internal business models

Responsible for achievement of departmental metrics, including financial indicators, and client/employee satisfaction, retention, and growth; Actively monitors key indicators, taking timely and appropriate necessary actions

Refine/Develop new methodologies and work practices that improve the agency’s – and clients’ – performance and profitability

Provide Sales support for Client Services activities for new business opportunities; Directing the definition of project specific services and scoping of hours

Successfully manage contract documentation and negotiations for renewals and up-sell opportunities

Relationship Management & Development:
Possess a superior understanding of clients’ business issues, industry, competitors, and brands and an inarguable expertise and POV on the social landscape

Is constantly attuned to the evolving needs of client and utilize insights to help clients to articulate their needs, and the agency to propose groundbreaking solutions

Communicates powerfully and effectively, demonstrating digital marketing credibility and confidence

This position reports to the Senior Director, Social Marketing

7-10 years of enterprise level Social Marketing experience, with parallel experience in business and team/resource management

3-5 years of demonstrated experience with senior executive client relationships

Involvement across marketing channels a plus, with successful past management of large scale, high exposure projects a must

Proven ability to manage across creative, strategy, execution, and analytics required

Strong written and communication skills will be demanded on a daily basis

Agency side experience preferred

B.A/B.S. degree required

Job Location:
New York, NY, United States

Position Type:

Required Experience

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