ABOUT CATALINA: The world is changing, consumers are changing and so is Catalina- we are becoming a consumer-centric, multi-channel, loyalty company, committed to helping manufacturer and retail brands deliver unprecedented performance by unleashing the power to know, engage and empower the world’s consumers. With integrated in and out-of-store marketing platforms, Catalina pioneers breakthrough consumer loyalty solutions that transform the shopping experience. We have the unique ability to listen, understand and respond to consumers over time, and we are creating ways to connect with her whenever, wherever, and however she chooses on her path to purchase.
Catalina leverages the world's largest, transaction-level, shopper-data warehouse to develop, deliver, and measure consumer and patient-driven engagements. With average promotional response rates of 6.8% - one of the highest in the industry, only Catalina knows the evolving buying decisions and individual needs of shoppers. Catalina uses this understanding to create customized, measurable campaigns that motivate high-value consumers to try new products, increase consumption and stay loyal to brands. Catalina Health adopts similar methodologies working to improve behaviors one health consumer at a time—with highly relevant and personalized messages.
At Catalina, we have the privilege of helping people make the best choices for themselves and their families. This purpose is at the heart of Catalina’s transformational change. Catalina is based in St. Petersburg, Florida, with operations in the US, Europe and Japan. To learn more, please visit www.CatalinaMarketing.com .
The Analytics Director is responsible for analysis of Catalina network events and marketing opportunities utilizing external data provided by packaged goods manufacturers and internal data (transactional and household level data managed by Catalina for grocery and other retailers). They also develop custom analyses of frequent shopper card and scanner-based sales information in response to retail marketing needs and issues.
Work with VP, Executive Directors, and Directors of Business Development to build relationships with key research contacts at assigned accounts.
Work with retail accounts to understand their needs and provide guidance on analytics best practices and the feasibility of their requests given the scope of our data and resources.
Perform simple to complex data analysis as required to meet the client’s analytical needs
Mine extensive Catalina Marketing databases to identify insights and opportunities that drive the value proposition for Retail clients.
Work with and train VP’s, Executive Directors, and Directors of Business Development on the benefits of proper program design and how it relates to volumetric impact in analysis.
Train on how to present and position information in the sale of Catalina promotions.
Utilize data from Catalina’s transactional and household databases to develop presentations for clients that provide business insights and evaluation of promotional events.
Work with corporate technical staff in the development of new analytical products. Make recommendations for new ways of utilizing Catalina’s internal databases.
May manage Analysts and Senior Analysts.
CRITICAL SUCCESS FACTORS :
Customer Focus (customer orientation; responsiveness; relationship building; explain complex methods; maintain integrity while meeting customer needs)
Communication (listening skills; speaking and presentation skills; writing skills)
Innovation (create and foster change; creative problem-solving – analytic and strategic thinking; decision-making)
Administrative Skills (establish plans; develop systems and processes; work efficiently; detail orientation; multi-tasking; prioritizing)
Drive for Success (entrepreneurial; display initiative; accountability/ownership)
EDUCATION : Bachelor’s degree required. Advanced degrees in relevant areas of focus a plus.
EXPERIENCE : 5-7 years retail analytical experience or CRM in an analytical capacity
Extensive experience with SAS and SQL required.
Proficient in Microsoft Office software.
Strong presentation and client-facing skills.
Understanding of statistics
Modeling and segmentation experience a plus.
The intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform other job-related tasks other than those specifically presented in this description.
All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
To reach shoppers when they are shopping, consumer packaged-goods manufacturers call on Catalina Marketing. The company's network,...