Lead the effort to extend and build the Benjamin Moore brand through development, activation and maintenance of alliances and partnerships with other brands, companies and outside entities.
Lead the development and implementation of an alliance/partnership/licensing strategy that grows the Benjamin Moore brand and serves the long-term strategic growth objectives of the company.
Accountable for the successful development and management of alliance programs to ensure appropriate return to Benjamin Moore.
Accountable for the development of metrics and tools by which to evaluate and measure alliance programs
Manage internal and external resources (including outside partners/agencies) to ensure aligned, coordinated and focused brand development efforts across all stakeholder segments
Serve as a key member of the marketing leadership team, collaborating closely with peers to ensure overall strength and maintenance of the Benjamin Moore brand.
Lead efforts to manage negative news and crisis situations to minimize negative impact.
Leverage broad-based knowledge and contacts to provide advice and counsel to grow and extend the Benjamin Moore brand, and to support the company’s long-term strategic growth efforts.
keywords: leadership, coatings, paint, brand, alliances, marketing, premium
Bachelor’s degree in relevant field
10+ years’ business experience in developing alliances, partnerships, licensing arrangements, preferably in consumer and/or lifestyle products
Proven track record in developing profitable business relationships for brands.
Experience in collaborating at a senior level and with interacting with senior executive officers across multiple industries.
Creative, integrative problem-solving and structured thinking, with long & short term objectives
An external and forward looking perspective on industry trends and practices.
Have outstanding written & oral communication, presentation & persuasion skills.
Ability to manage pressure, multiple tasks simultaneously and work in a fast-paced, deadline-oriented environment and evaluate results
Must be able to travel
We are an Equal Opportunity Employer F/M/D/V
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Benjamin Moore - 13 months ago