Director Corporate Communication
EMC - Bedford, MA

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The Director of Corporate Marketing is responsible for all aspects of the RSA corporate brand strategy, and the creative look & feel of the organization (includes divisional presentations, advertising, website and other external facing marketing vehicles). This role will own the co-branding strategy with RSA & EMC, the RSA Certified Partner brand and ?Secured By? ingredient brand and will be responsible for consistency of these brands across all marketing vehicles, will work with the legal team on the trademark process, define the product naming strategy and work with the various product marketing groups to ensure the product names are consistent across the business units.

The Director of Corporate Marketing will translate business unit objectives & strategies into marketing programs that will help to drive the business. This includes building awareness within the marketing place through corporate events (such as RSA?s presence at RSA Conferences and other major industry events), RSA?s .com & EMC.com presence, social media communications such as the Speaking of Security blog series (in partnership with the PR team), and the customer reference program. This role will feed the social marketing strategy, influence the AR/PR activities and will lead the product placement efforts in movies and TV shows. This position participates in the Thought Leadership efforts by collaborating with the Director of Technical Thought leadership on the strategy, direction and assets to be developed. This role will be responsible for promoting the RSA Thought Leadership content externally to the market via global campaigns and internally to the sales organization and field marketing teams. This is a pivotal role within the marketing organization and actively collaborates with Campaign Marketing, Field Marketing, Channel Marketing and Product Marketing.

EMC - 19 months ago - save job - copy to clipboard
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EMC Corporation (EMC) and its subsidiaries develops, delivers and supports the information technology (IT) industry's range of information...