Director Global Brand Advertising PayPal
eBay - San Jose, CA

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At PayPal, we’re laser focused on creating better ways for consumers and merchants to pay and get paid. Putting customers’ needs first, coupled with a "challenger" mindset, we’re redefining the payments category through product, marketing, and service delivery innovation. PayPal is not for everyone. To re-invent a category, we need creative, courageous individuals who challenge conventional wisdom and are fired up about new and better ways to deliver for the customer.
We’re seeking a seasoned Director, Brand Advertising and Media to partner with internal colleagues to bring our brand to life in global marketing communications. This role has primary responsibility for coordinating and driving our brand into all customer-facing Above-The-Line and Integrated advertising campaigns with the goal of increased engagement, clarity and comprehension of PayPal on a global scale. With over 100 million active consumer accounts, this role offers an extraordinary opportunity to have a dramatic impact on increasing the value of this large and fast-growing customer network. The right candidate will be a fast and nimble strategic thinker who is energized by the overall opportunity that PayPal has in front of it and is ready to take on the challenge of creating a world-class global brand marketing function. This role reports to the V.P. of Global Brand and Marketing Communications. Specific job responsibilities include the following global areas:

Brand Advertising Strategy

Brand Advertising Campaigns and Media

Agency Management

Brand Advertising Strategy: Will be responsible for creating global, integrated advertising campaign strategies to build the PayPal brand and relevant products and for ensuring that the strategy cascades to all relevant vehicles. Director works cross -functionally with regional marketing leads to drive consistency of overarching strategy across regional programs. This role is also responsible for testing and evolving the advertising strategy and brand affinity by working cross-functionally with colleagues in marketing, product, analytics, corporate strategy, agency partners, finance.
Brand Advertising and Media: As PayPal continues to grow into new markets and launches new products and services, more global and broad-based " above and below the line " marketing programs will be required to communicate the brand message. The Director will have responsibility for leading the organizations and directing the agency to develop global consumer and merchant campaigns. Campaigns should use best in class marketing practices, and explore new innovative marketing approaches, maintaining accountability for business and financial results
Agency Management: Global agency management has become a critical component to driving marketing programs at PayPal. This aspect of the role has two primary areas of focus, specifically, agency model/roster management and agency coordination/communication systems. Agency model/roster management includes annual reviews of existing agency partners against KPI’s. The Director will lead contract negotiations and maintenance globally. Overall agency model management at the global and regional level will be led by the VP and Director and her/his team. Consistent communications with the agencies regarding our business and product roadmaps to ensure all partners are prepared to service the business. The Director will be responsible for leading processes for reviewing and maintaining agencies on the roster. If this sounds like you, we’d love to hear from you. At PayPal you’ll get excellent support, have the authority to get things done, and be rewarded for your results. You’ll be at a place where your ideas spark action, and where you are empowered to drive your ideas into reality.

Job Requirements

We need a seasoned "brand advertising professional" who has worked with best-in-class B2C and B2B brands. The job requires rock solid brand and agency management background and proven success developing and managing both corporate and product brand advertising. Candidate must be a strategic thinker with a proven track record of working cross-functionally in a global organization. Requirements include:

Bachelors degree in a marketing communications-related field with MBA preferred but not required

15+ years leading brand marketing/advertising functions with strong consumer brand development and management experience

Extensive experience leading global marketing strategy and planning both client and agency side

Management of diverse teams including strategy, execution and creative

Prefer experience at a Fortune 500 company, or with a major agency supporting F500 business

Superior relationship builder and manager who can interact successfully at all levels of the company, from individual contributors to executive management

Nimble and adaptable work style

Strong collaboration skills, yet must also have a challenger mindset to be able to stand behind strong (even provocative) points of view

Excellent presentation skills and high comfort level presenting to senior executives and large audiences

Proven ability to influence decisions – and thrive – in a highly matrixed environment

Experience working across various functional teams and with international clients

Ability to analyze and utilize research to make data-driven decisions

Experience managing strategic agency partners and consultants

Extremely strong oral and written communication skills

Bachelors Degree Required