As a Director of Market Research and Customer Insights at Go Daddy, you will leverage your passion for helping small businesses achieve their dreams online. Effectively answer the individual needs of our ten million plus small business customers, through effective research and translation of customer insights into actionable business intelligence. You’ll partner with key stakeholders across the business – sales, marketing, product, technology, and beyond to provide the critical understanding and research support needed.
You will be a leader on our customers: segmentation, targeting, demand moments, brand perception, product affinity / fit, competitors, and the marketplace. Your ability to acquire data and apply research are second to none, as you skillfully leverage primary, secondary/syndicated, and other resources to develop a complete understanding of our customers, competitors, and marketplace. Championing fact-driven knowledge, you will share key learnings and needs of our customers back into the organization ensuring we continue to grow with and serve our customers.
In this role, you will:
A motivated individual contributor, someone who knows how to ‘get it done’ – whether it means rolling up your sleeves and doing it yourself’ or working through partners/vendors as appropriate
Someone who has performed countless surveys/studies, with a focus on being practical and effective:
o Skill at translating business needs into survey/research design
o Extensive experience with sampling approaches and concepts
o Ability to quickly design research approaches to tackle a broad set of needs, avoiding pitfalls, and rapidly delivering results
An effective partner with our business at all levels and departments, strong in communication and needs assessment, understanding success comes through helping internal partners achieve their goals
Proactively identify opportunities for business-advancing research
Lead the creation, management, and application of critical qualitative and quantitative market research that leads to actionable insights
Consult and provide critical support to business partners to fully understand their needs, developing research and information sharing approaches to ensure their success: customer growth, improved satisfaction levels, trial/usage, and profitability
Present relevant findings and application to audiences spanning the business – from executive level to customer facing support roles; provide regular views into key metrics and facts
Develop the market research/customer insights framework and roadmap
Identify and manage external partners/vendors – from RFP to full delivery
Leverage your abilities/processes to rapidly create, deploy, and analyze surveys performed internally
Creatively leverage all data sources available – social sentiment harvesting, syndicated studies, secondary works, and more to rapidly expand understanding and deliver insight
Do you have what it takes?
Five plus years in market research or customer insights
Proven competence across the following areas: study design, study delivery/operation, data evaluation/statistics/modeling, strong understanding of customer and financial performance metrics, and small business/consumer research
International research experience a plus
Proficiency in business systems and analysis tools (SAS, SQL, survey tools)
Outstanding quantitative skills, with the ability to frame business problems analytically
Exposure to research and learnings via social media methodologies
Ability to influence and present in-group and one-on-one settings
Rapid pace of work, capability to jump into any/all stages of the research process to deliver positive outcomes
Bachelors degree required, Masters degree strongly preferred
Go Daddy's corporate teams achieve the business results that allow us to transform the cloud, the internet and the world. From Marketing to Finance, PR to HR, our professional staff acts as strategic partners to all sides of the business. We support and execute a successful business model that never loses sight of putting our customers first.
Are you ready to GO with us?
When you GO with Go Daddy, you have the opportunity to be part of something special by making a meaningful difference in the lives of our customers. Their success is our success.
Here’s what you need:
Passion to contribute to a truly exceptional customer experience, no matter your job title
Understanding that innovation and creativity is a part of what we do every day
Agility and action orientation – we move at the speed of tech
Understanding of the privilege and obligation of being part of a team
Here’s what we’ll provide:
A fun, dynamic and challenging work environment
Formal and informal opportunities and support for ongoing learning, growth and development
Team building activities and recognition
Competitive base plus bonus incentive
100% employer-paid medical, dental, and insurance coverage for all benefit-eligible Go Daddy employees
Three weeks paid vacation your first year of employment
Go Daddy has been recognized because of its outstanding benefits, compensation, unique perks, diversity and company camaraderie. Go Daddy was awarded the 2011 and 2012 Alfred P. Sloan Award for Business Excellence in Workplace Flexibility Honoree - Arizona, Iowa & Denver. Go Daddy is the #1 IT Company on Inc. Magazine's inaugural Hire Power list of job creators.
Go Daddy’s philanthropic work supports a wide variety of charitable and community organizations dedicated to causes including women and children, domestic violence, child abuse, teenage homelessness, animal shelters and more. Visit www.GoDaddyCares.com for more information.
Go Daddy is proud to be an equal opportunity employer.
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