Directly responsible for all marketing and public relations activities for Providence Little Company of Mary and related entities such as general medical, surgical and critical care services and a number of specialty programs including Cardiovascular Services, Women’s and Children’s Health, Oncology, and Emergency Care. Develops and executes a comprehensive marketing, communications and public relations program to support PLCM's strategic business vision and build brand awareness of Providence in the South Bay areas. Directs all market research, advertising and marketing campaigns, collateral materials, and external communications for general image and brand awareness, as well as clinical service lines, key programs, targeted geographic markets, and demographic segments. Promotes a positive image of Providence to the community and our internal and external customers. Administers the managerial and leadership functions of setting objectives, planning, staffing and directing activities and budgets of Marketing and Public Relations. Monitors and measures customer response and program impact, and makes adjustments as necessary to marketing strategies and plans to maximize effectiveness. Collaborates with Marketing, Public Relations and Communications colleagues throughout the System and California Region to ensure a coordinated approach to marketing and communications that enhances brand positioning, improves efficiencies (e.g., media buying power) and maximizes synergies.
Required qualifications for this position include:
Bachelors Degree in Marketing, Business or related discipline
10 plus years in Marketing and Public Relations.
Marketing and public relations
Service line marketing approaches
Multi-media marketing and distribution channels
Market and consumer research
Customer segmentation Internet marketing strategies
Must have demonstrated experience and success with image and brand development for a multi-site, multi-product organization, service line marketing, market and consumer research, customer segmentation, and multi-media campaign.
Preferred qualifications for this position include:
About the Providence Medical Institute you will serve.
Providence Health & Services Southern California is further developing its physician integration strategy. Historically, the largest asset has been Providence Medical Institute, a medical foundation that provides administrative and other support services to affiliated medical groups. Providence Medical Institute is expected to grow significantly in the next several years, bringing with it facilities, staff and physician growth to support that objective.
We offer a full comprehensive range of benefits — see our website for details —
As people of Providence, we reveal God's love for all, especially the poor and vulnerable, through our compassionate service.
Providence Health & Services is a not-for-profit organization extending across a five-state area – from Alaska through Washington, Montana, Oregon, and into Southern California.
Providence employs more than 51,000 employees, and operates 27 acute care hospitals, and more than 35 non-acute health care facilities, as well as physician clinics, health plans, and numerous other health and education services.
Providence Health & Services is an equal opportunity employer who provides competitive benefits, a drug-free workplace and supports work/life balance.
Providence Health & Services - 12 months ago