This position will lead the strategy development and execution of SXC's direct to consumer marketing efforts, around the Discount Health Card. SXC is increasingly engaging in direct to consumer activities. In order to build the discount health card business, it is necessary to capture the attention and interest of the consumer, making our offering compelling and relevant. This must be accomplished in a way that is creative and cost-effective, with iterative, continual improvement in acquisition ...
Pharmacy Benefit Management Institute - 4 months ago
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