The Director, Web and e-commerce Strategy reports to the Vice President, Customer Operations, and is accountable for driving the overall web strategy and execution of a world-class online experience of the Knowledge Solutions business of Thomson Reuters Tax & Accounting. This position will be leading a team and working cross-functionally to drive the overall web strategy and execution for the Knowledge Solutions business, with initial emphasis on ecommerce. The Director of Web Strategy will align our website with our company objectives, understand how we spend our resources and measure our return on investment.
Provide leadership in the identification of specific and appropriate opportunities to grow the Knowledge Solutions business through the targeted use of ecommerce.
Execute project management on pending Knowledge Solutions ecommerce project, including but not limited to, analysis and documentation of business requirements, functional and technical specifications, scoping, scheduling, functional team hand-offs and strategizing activities in conjunction with larger Tax & Accounting website consolidation project and overall Thomson Reuters e-commerce objectives
Lead a cross-functional team to develop and execute a comprehensive web strategy; define the scope, technical and business requirements, budget, benefit analysis and cost justification for strategic projects to support business needs
Create and manage a web governance structure and standards based on knowledge/learnings of site effectiveness, usability, best practices and business factors
Oversee the user experience to provide consistency, simplicity, and value
Work with marketing to develop guidelines and objectives to drive customer acquisition, e-commerce, sales, and retention as well as market awareness
Create and develop content and web tools that will inspire web visitors, driving an increasing rate of return visitors, inquiries, qualified leads and conversion
Evaluate website performance, assess results, and make continuous improvements by examining data and making recommendations to internal clients to evolve site content and web tools to maximize effectiveness
Identify needs for new technologies and lead requirements building to vendor evaluation to implementation
Manage contractor and vendor relationships as needed on time and within budget
We are the leading source of intelligent information for the world's businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.
Desired Skills & Experience
Education and Experience:
7+ years of web experience managing global (multiple language) external and internal sites. This includes experience in CMS, ecommerce, web analytics, CRM, and technical infrastructure
Demonstrated ability to operate independently and drive company initiatives at senior management levels. This includes the distribution of reports on site performance, program and project management, and strategy summaries
Ability to prioritize and manage multiple projects simultaneously
Knowledge of all phases of web production, including needs assessment, layout and architectural design, search optimization, functionality and maintenance
Demonstrated strategic vision and creativity in web management in support of business objectives
Exceptional leadership skills in managing talent directly and remotely based
Experienced leader with proven ability to influence senior management
Proven ability to drive and communicate strategy and tactical details
Experience with system and business process integration
Understanding of SEO practices and strategies
Strong web foundation including understanding of possibilities, UI and web content best practices
Strong client management skills and ability to influence others
Excellent written and verbal communication skills
Bachelor’s degree in marketing, business or technology related discipline required, MBA/Masters degree a plus
Previous agency experience a plus
Hands-on experience with:
Content Management Systems
SEO / SEM
e-commerce and interfacing with order to cash systems a plus
Marketing automation (i,e, Marketo, Eloqua) a plus
At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one - collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance - and their own.
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
Intrigued by a challenge as large and fascinating as the world itself? Come join us.
To learn more about what we offer, please visit careers.thomsonreuters.com.
More information about Thomson Reuters can be found on thomsonreuters.com.
Monster - 8 months ago
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