Director - Ad Monetization
Zynga - San Francisco, CA

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Zynga is a fast-paced technology company connecting millions of friends through games every day. At Zynga, you will find smart, creative people who are passionate about taking on new challenges. Whether you are a developer, designer, or a customer service manager, there’s an opportunity here for you to level up and be your own CEO.

Title: Director, Ad Monetization
Location: San Francisco, CA or Mountain View, CA

Zynga is looking for an experienced data-driven digital media professional to join our rapidly growing team as Director, Ad Monetization. In this role the ideal candidate will develop and lead programs designed to drive Zynga revenue and yield on our digital advertising inventory across a wide array of ad formats, channels and partners. Successful candidates will have demonstrated track record working with Executive, Product, Sales and Operations functions to deliver quantifiable results through yield optimization and revenue management tools and programs.

This position reports to the Sr. Director of Ad Product and is located in San Francisco, CA or Mountain View, CA.


Manage delivery of digital ad monetization systems, tools, and business processes from concept to production across Zynga’s display, video, mobile, and engagement ad marketplaces

Specific areas of focus will include reservation pricing optimization, inventory management, campaign optimization, and quote management/sales force automation tools

Work cross functionally to ensure successful, timely delivery of related capabilities

Develop and manage a small team of professionals to address operational and process/policy deployment, including day to day production and management of ad product rate card and inventory forecasts, and management of digital inventory allocation across indirect monetization platforms and partners

Forecast impact of proposed changes to facilitate prioritization of new capabilities

Define critical monetization metrics and KPIs; work with Ad Products team to develop and regularly distribute reporting that demonstrate progress against key metrics

Identify opportunities to improve operating and performance KPIs; make recommendations to executives and partner teams to facilitate prioritization and secure resources for deployment

Monitor developments in tools, technologies, and best practices for ad monetization in Digital Media


Minimum 7 years of experience in revenue management, pricing/yield management, advertising monetization or related field

Experience hiring and managing small teams of highly analytical experts within the digital ad space

Data analysis, statistical modeling and experience with common database formats and stat packages/languages highly desired

Domain experience with ad systems – common 3P ad servers, SFA/quote/order management, and common business intelligence or reporting platforms

Superb analytic skills with an ability to operate creatively and independently

Excellent communication, presentation, and management skills

Required Education

B.S. in Engineering, Statistics, Computer Science, Operations Research, or related quantitative discipline. MS/MBA highly desirable.

About Zynga

Zynga Inc. (NASDAQ: ZNGA) is the world's leading provider of social game services with more than 225 million monthly active users playing its games, which include CityVille, Zynga Poker, Draw Something, Hidden Chronicles, FarmVille, CastleVille, Words With Friends, Empires & Allies, Scramble With Friends, Café World, The Pioneer Trail, Indiana Jones™ Adventure World and Mafia Wars. Zynga's games are available on a number of global platforms, including Facebook,, Google+, Tencent, Apple iOS and Google Android. Through, Zynga players have raised more than $10 million for world social causes.

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