Director of Annual Giving
Asbury University - Wilmore, KY

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Director of Annual Giving - New position now available in the Institutional Advancement office. The Director of Annual Giving will lead the University in the planning, implementation and assessment of a significant growth effort for current use funds (both unrestricted and restricted), primarily from alumni but also from parents and friends of the University. The Director will use an approach this is multifaceted, and includes programmatic elements like the phonathon, direct mail, personal visitation and solicitation, volunteer coordination, young alumni outreach and leadership annual giving societies. The Director will have the opportunity to affect IA policies, procedures, vision and execution plans as a member of the Institutional Advancement Leadership team. The Director of Annual Giving reports to the Vice President for Institutional Advancement.


• Oversee Asbury’s annual giving campaign, setting annual dollar objectives, establishing strategies to reach those objectives and monitoring progress against those objectives.

• Ensure goal for unrestricted giving is met by soliciting annual donations from alumni, parents and friends. Partner with leadership gift officers and the Vice President for Institutional Advancement for annual gift solicitations from constituents under their prospect management.

• Assume responsibility for cultivating, soliciting and stewarding a portfolio of annual giving prospects and donors and completing a minimum of 12 substantive personal contacts per month, during which a solicitation is made for a President’s Leadership Giving Society gift.

• Manage Asbury’s annual giving program to meet or exceed revenue goals.

• Plan, develop and monitor annual giving budget to support the strategy; ensure maximum cost-benefit ratio is achieved.

• Lead, manage and supervise the annual giving staffing, including an associate director, and student employees.

• Facilitate volunteer leadership in peer-to-peer solicitations.

• Plan and execute written solicitations for annual fund, including comprehensive direct mail and email campaigns. Coordinate solicitations with other communications from

Public Information.

• Oversee Asbury’s phonathon, including relationships with other University partners and outside vendors if needed.

• Implement a robust alumni giving strategy by partnering with the Director of Alumni and Parent Relations and alumni volunteer leadership.

• Perform data analysis and manipulation related to all aspects of the annual giving program.

• Use statistics and data to evaluate current annual programs and to make recommendations for program changes.

• Use data mining to identify probable givers and best methods of engaging and soliciting them.

• Manage the University’s President’s Leadership Giving Societies. Develop strategies to increase membership, encourage members to move up to the next level and communicate the importance of membership.

• Partner with Advancement Services in database management, reporting and analysis, and stewardship of annual giving donors.

• Remain up-to-date on current fundraising, direct marketing, data analysis and mining, and volunteer management best practices in the nonprofit sector.

• Manage and enhance the University’s annual giving brand; teach colleagues, alumni, parents and friends why unrestricted support is vital to the mission.

• Accept other duties as assigned.

Education and Preferred Experience : Bachelor’s degree required, Master’s preferred. Minimum of three to five years of experience in fundraising, preferably in annual giving. Good people management, organizational and communications skills are necessary. Demonstrated success in motivating and working with many types of constituents and personalities. Highly developed sense of propriety in dealing with sensitive and confidential information, related both to alumni and donors as well as employees and colleagues. Passionate leadership with demonstrated ability to motivate others, establish a vision and obtain broad based support, align resources toward reaching the vision and then hold team members accountable.

Must be intimately familiar with and thoroughly committed to the mission, vision and heritage of Asbury University possessing the ability to relate to and communicate with the various constituencies of the institution in an effective manner. The candidate must model the spiritual, personal, family and professional qualities described in the University’s Handbook for Community Life and should be active in the Church and committed to the fundamental doctrines of the Wesleyan, Arminian and Holiness movements.

To apply please submit signed application and resume to the Human Resources Office.

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