The Director of Communications and Marketing at MSASS is responsible strategic direction and for developing, planning, coordinating, and implementing the school’s overall marketing and communications/ public relations plan and activities. The Director will effectively engage with MSASS departments to develop an inventory of all marketing materials, advertisement and products and develop an inclusive and cohesive system for sharing information, advancing the mission, and building community awareness and appreciation of the School and its affiliations. The Director works collaboratively with members of the advancement team, recruitment and enrollment team, faculty, staff, students and the University Marketing and Communications Department, to create high-quality strategies and materials that will increase market recognition of the Mandel School and the University among prospective students, alumni and other potential donors, social work professionals, and peer schools throughout the country. Plan and coordinate school Centennial program with Advancement colleagues.
The Institutional Advancement Department at the Mandel School of Applied Social Sciences is committed to furthering the mission of the institution, and in doing so, strives to secure and preserve the MSASS reputation in the three vital areas of national ranking, recruitment, and revenue generation. Members of the Department are individuals with personal integrity who promote and maintain confidentiality, respect the public trust placed in their hands, and demonstrate an understanding of responsible disclosure.
Plan, coordinate, and implement the Mandel School’s student recruitment and enrollment strategy through development of promotional materials, print, web, e-mail, social media, trade shows, direct mail and telephone communications, working in conjunction with colleagues within the school, the office of university marketing and communications and university recruitment office. Establish project performance metrics when appropriate.
Plan, coordinate, and implement the Mandel School’s fundraising and Alumni Relations strategy through development of materials through direct mail, web, e-mail, social media, print, and telephone communications, working in conjunction with colleagues within the school and the office of university marketing and communications. Establish project performance metrics when appropriate.
Serve as editor of school publications. Plan, write, edit, and manage the production of print, web-based and social media communications (research briefs, policy briefs, newsletters, magazines, brochures, annual reports, displays, training materials, press releases, Honor Roll, Direct Mail, etc.) targeting potential students, alumni, community, friends and affiliates. Enhance social media outreach and explore new opportunities to influence existing constituents and engage new ones.
Collaborate with schools on-line partner to recruit students to the on-line MSSA program.
Provide project management and direct mail expertise for the school’s annual report, student recruiting catalog and materials, annual fund materials, holiday cards, lecture marketing, and other literature and strategic publications requested by the faculty, and other colleagues within the School.
Craft speeches, correspondence, and other messages that reflect the vision and mission of the school and the university on behalf of the Dean and other designated leaders.
Reinforce elements of the Case Western Reserve University vision and brand identity guidelines in all communication materials emanating from the school. Direct and manage initiatives in advertising and promotion that convey a unified and distinctive leadership presence.
Plan, coordinate, and implement the design of visual displays and related items for:
the interior of the school as part of the Case branding program
use at external events when MSASS representation/visibility is indicated
other events/circumstances as needed
Identify newsworthy items for press releases and coordinate with media per University Marketing and Communications practices.
Leverage knowledge of marketing best practices to develop effective strategies and measurable tactical approaches.
Work closely with the Associate Dean to develop a budget for all related activities, and provide budget oversight and management. Maximize return on marketing expenditures.
On-going collaboration with members of the Advancement Team.
Perform other duties as assigned.
Department: Regular contact with department staff
University: Regular contact with university staff
External: Continuous contact with constituents
Students: Occasional contact with students.
Oversight of role related support personnel activities. Oversee the temporary project management employee. Student worker/s.
Experience: A minimum of 7 years in marketing or communications, and demonstrated success in this area.
Education/Licensing: Bachelor’s degree is required. Master’s degree is preferred.
Proven ability to function as a highly ethical member of a professional team. Competently and comfortably works with diversity among faculty, staff, alumni, friends, students, etc.
Excellent writing, communication and editing skills. Experience working with printed media.
Demonstrated success in Strategic Planning: assessment, planning, negotiating, implementation and effective evaluation.
Knowledge, experience, and understanding of the role of electronic and internet media in communication with varied constituencies. Experience with electronic design distribution and production, including email, web, or electronic bulletin boards.
Expert knowledge of social media (Twitter, Facebook, etc).
Experience in managing the work of outside vendor and consultants, including graphic design specialists, writers, and printers.
A working knowledge of software, e.g. Adobe (Creative Suite, Production and Web Platform), Photoshop, Word, In Design, Connect, PowerPoint, and Dreamweaver etc. generate content for electronic distribution via email, web, or electronic bulletin boards. A working knowledge of Acrobat and standard file formats (PDF, JPG) would be necessary.
Strong interpersonal skills and the ability to manage multiple projects and meet multiple deadlines.
Ability to coordinate, facilitate comprehensive communications plan.
Highly motivated self-starter who demonstrates insight, maturity, cultural competency, and accountability in attitude and behavior. Strong public presence with the wisdom/sophistication to know when to take the lead and when to follow.
There are many competing priorities within the School that need funding from a variety of sources. The Institutional Advancement staff support an atmosphere of teamwork and mutual respect, to ensure that all efforts lead to the betterment of MSASS. Much of the information processed by the Institutional Advancement Department is sensitive in nature. Staff members are discreet and follow the rules of confidentiality at all times. Work evenings and weekends as necessary.
In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.
Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Inclusion, Diversity and Equal Opportunity at 216-368-8877 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.