Purpose of Role: The Director of Communication will work with other professional staff and volunteer leaders to develop and implement a comprehensive communication plan that effectively promotes and supports the mission and vision of First Presbyterian Church. In addition, s/he will enhance the Church’s visibility in the community through a variety of communication channels, including but not limited to print, electronic, radio, television, social media, church and community events.
Qualifications: 1. Associate Degree in Administrative Office, Marketing, Communication, or Information Technology or other related area.
2. Exceptional oral and written communication skills and the ability to communicate effectively with a wide range of people.
3. Demonstrated experience and proficiency in use and management of multiple communication channels including public speaking, graphics, print, material layout and production, website design, pod casts, social media, mobile devices, recording equipment, photo, and video editing.
4. Proficient in Microsoft, Publisher, PowerPoint, Constant Contact with knowledge and/or experience in ACS database highly valuable.
5. Understanding and strategic use of media for mass communication and marketing.
6. Excellent organizational skills with creative vision and calm flexibility in work with others and changing priorities.
7. Ability to take initiative, be self-directed as well as collaborate with others, take direction, and to display a positive and energetic professional attitude while performing duties.
Reports to: Head of Staff
Collaborates with: Pastors, Program Staff, and Administrative Staff (regularly), and Leaders of Key Groups within congregation (based on communication cycle and specific emphasis)
Essential Job Functions:
1. Develop and manage a strategic communication plan for the Church.
2. Ensure professional and accurate Church literature and communications.
3. Prepare and distribute church-wide communications through multiple channels that would include promotional and instructional videos, pod-casts, pictorial digest of Church events, website, and other social media to more effectively communicate internally as well as increase the increase the Church’s digital and visible presence within the larger Sumter community and beyond.
4. Coordinate Church’s communication for standard community relations and publicity; during crisis or critical incidents, provide written information and support to pastors and/or other designated spokespersons for effective communication with Church and community.
5. Support Church ministries and programs by working with ministry leaders to develop and distribute promotional materials, create reports and written and multimedia presentations for Church purposes.
6. Prepare and manage departmental budget following Church policies and procedures.
7. Create promotional and instructional videos, maintain a pictorial digest of Church events, and increase the Church’s digital presence through the website, social media, etc.
8. Continue to update communication and technology skills, church’s hardware and software.
9. Attend weekly staff meetings, periodic worship and program events, and – in consultation with head of staff – other special planning and/or programs within Church or community.
10. Some administrative duties shared with other office staff and other duties as assigned.
Measured Performance: Based on quality of work, effectiveness of message, and value of networks established to enhance presence of FPC in community.