Reporting to the Vice President for Government Affairs and Communications, the Director of Communications at The Education Trust will lead an ambitious effort to advance the organization’s equity agenda by disseminating our work and message to a wide variety of stakeholders nationwide, including policymakers, practitioners, advocates, parents, and students. Through the use of both online and offline strategies and mechanisms, the Director will be responsible for increasing awareness of the critical importance of efforts to close academic achievement gaps and improve educational outcomes for low-income students and students of color.
The Director of Communications' responsibilities include but are not limited to the following:
- Develop and implement integrated, sophisticated short- and long-term communications and messaging strategies to drive the advocacy efforts of the Ed Trust;
- Supervise internal communications staff as well as external contractors for media relations and communications-related projects, both online and offline;
- Craft press releases, official statements, opinion pieces, and blog posts for the Ed Trust and its partners; create and manage innovative advocacy campaigns, media outreach and other related events;
- Strategically lead the organization’s social media efforts, maximizing the potential of innovative technologies to expand and intensify the impact of our advocacy efforts;
- Build and nurture relationships with journalists, opinion leaders, and diverse education stakeholders and broaden the organization’s relationship base to help advance the mission and efforts of the organization;
- Oversee development and maintenance of the organization’s website to ensure that it is an up-to-date and effective tool for advancing the work and our message;
- Collaborate with policy, research, government affairs, and field teams to develop products and messages that reach target audiences and drive change;
- Provide media and communications training and support to Ed Trust staff and its partners; and
- Develop and implement metrics for assessing the impact of our communications efforts.
Qualifications and Experience
We are looking for a combination of the following qualifications and experience:
- At least 10 years of professional experience in communications (or a related field) in an education policy, political, or issues advocacy setting;
- Exceptional track record in proactively building relationships with journalists and thought leaders, successfully positioning subject matter with national, regional, and local media to achieve high-impact results;
- Ability to synthesize complex issues and information for diverse audiences;
- Ability to manage competing priorities while overseeing several projects simultaneously;
- Demonstrated success in managing and developing a healthy and productive team;
- Experience in a dynamic, fast-paced, collaborative, results-oriented environment;
- Outstanding verbal and written communications skills;
- Passion for improving the educational experiences and outcomes for low-income students and students of color, and an unwavering belief that these students could be much more successful if institutions better served them;
- Creative and politically savvy; and
- Likable, approachable, and good sense of humor.
Salary is commensurate with experience and qualifications. The Education Trust offers a comprehensive benefits package.