peerTransfer is seeking a Director of Consumer Marketing to join our fast growing team.
This person will be responsible for developing a strong and engaging consumer brand for our target market that will drive all online and offline messaging and channels. In addition, you will be responsible for driving awareness, acquisition, conversion and retention of students in a data driven, analytical manner.
You will work closely with web and design resources to create the next generation of peerTransfer’s consumer brand, starting with the website and moving to all channels (offline collateral, on-campus & trade show events, etc). This consumer brand strategy should permeate through all consumer marketing channels to support, adoption, engagement and retention. You will also:
Define creative brand direction
Work with user experience, web and design teams to put creative concepts into action and make sure product reflects brand positioning. Initiatives might include: brand re-positioning, web redesign, video, email marketing campaigns, direct marketing and/or print materials efforts.
Partner with product and engineering teams to improve user experience and develop new features. Become the brand evangelist and act as the voice of the student across the peerTransfer organization
Lead consumer acquisition, analytically drive conversion through the funnel, engagements and messaging for retention - encompassing online marketing, direct marketing, CRM, email marketing, online/offline promotions and related efforts
Refine existing metrics to improve tracking and analysis of user activity, adoption and loyalty
Work closely with senior executive team to review program plans and results
Your Profile
Do you wake up in the middle of the night thinking on how to bring customers to the top of the funnel, and convert and further engage with them, while creating an enduring and emotionally connected brand? If so, you are a great fit!
The ideal candidate is a proven leader with strong consumer web business and marketing experience. He/she must be a strong team player with excellent verbal and written communication skills. The position requires creative thought with focused, efficient execution. Positive, driven, can-do attitude a must!
We would also love if you have :
A bachelor’s degree and preferably at least 5+ years of consumer marketing for a web-based brand
Hands–on experience building and growing a consumer brand presence is a must, including the ability to create tactical messaging and copy and defining value propositions that resonate with our market
A track record of understanding user behavior and insights and ability to drive changes across the organization based on strong analytical research and methodology
Knowledge of direct response marketing, segmentation, testing and measurement techniques
A proven ability to increase conversion and response rates through testing messages, channel mix and conversion flow.
Ability to analyze customer data and develop customer segmentation models
Strong experience leveraging social media (Facebook, Twitter, blogs, YouTube) and other web technologies
Fast learner who is flexible to change and is driven by results
We offer you the opportunity to:
Be part of a highly dynamic, passionate, talented and international management team
Experience a start-up environment first hand which means, you’ll learn a ton, every day
Help save money and ease the burden international students face when paying tuition to US schools
Receive equity based compensation (options in the company) in addition to base salary and full benefits
If you would like to be part of our team please send us your resume and cover letter telling us what makes you special and why you want to join peerTransfer.
About Us
peerTransfer was founded as a direct result of the issues experienced by its founder and former international student, Iker Marcaide. As he experienced first-hand the difficulty and frustration of transferring funds from a European bank to MIT, paying high fees and not having his money arrive on time, he envisioned a solution that alleviate these issues. He then developed and launched the peerTransfer solution. Today, it is helping many leading universities and their students find an easier and more efficient way to transfer funds.
peerTransfer helps universities to receive payments from international students while providing secure, seamless, and easy-to-navigate system for students that not only enables them to pay in their home currency, but saves them a significant amount of money (thousands of dollars) when doing so.
We have a fast-paced, creative, high energy, informal and demanding start-up atmosphere, where everybody and their work are important, and the work is done together in a fun and flexible environment. Take a look at our company values if you are curious.
peerTransfer has been featured in the New York Times, Wall Street Journal and is backed by international investors, including Spark Capital, Accel Partners and Maveron, which in aggregate manage over $12B. We have also received several innovation awards such as winning the HIT Barcelona 2010 Innovation Summit, MITX awards for ‘Best Consumer Tech That Makes Life Easier’ and the ‘Innovative Business Model’ as well as being named as one of the “5 big ideas in Boston” by Xconomy. We have offices in Boston, (USA) and Valencia (Spain). You will find more information about us at www.peerTransfer.com.
peerTransfer - 12 months ago
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