Universal Music Group is currently seeking a Director of Consumer Relationship Marketing in our Santa Monica, CA office location:
The Director of CRM will be responsible for working on all aspects of digital marketing based campaigns and communication on a direct to consumer marketing level. Candidate will be supporting clients, so building and maintaining client relationships and being service oriented is a must. Areas of focus include leveraging our email marketing channel as well as social, mobile and all other digital touch points to engage with our customers. This includes managing end-to-end marketing platforms and services for UMGD and its labels to reach consumers across digital channels, while driving to promotional and premium content experiences. Candidate should be a creative and analytical thinker who can strive in a fast paced environment working with artists and brands simultaneously.
Responsible for the planning, execution, cultivation and monitoring of digital campaigns across email, mobile, social and web, and ensuring a high level of effectiveness.
Lead the development of customer communication strategies and manage ongoing implementation, which includes recommending new strategies and programs to strengthen existing campaigns and increase consumer database.
Deep focus on email marketing, social media marketing, and ecommerce marketing strategies
Manage third party consumer marketing systems and platform vendors to integrate new solutions. This includes scoping product requirements and project management of platforms.
Collaborate with various business divisions and manage clients to identify and design high value CRM projects and support their successful implementation.
Drive creative direction with developers and designers for building compelling and engaging content.
Responsible for managing sweepstakes promotions with corporate brand partners.
Maintain analysis and reporting materials on the efficacy of campaigns by project and overall departmental performance.
Manage department P&L as well as invoicing and budgeting across specific projects and campaigns.
Responsible for managing a department and being a team motivator.
Universal Music Group - 12 months ago
For Universal Music Group (UMG), music is a universal language. A subsidiary of Vivendi, UMG is the world's largest recording company,...