ThinkGeek.com, the number one destination in the galaxy for smart products and unique gifts that appeal to the geek community, is scouring the ‘Verse for a Director of Customer Marketing. Are you adept at driving incremental revenue? A strategic thinker when it comes to direct marketing, the customer lifecycle, and social media? An analytical loyalty marketer who can own and continually enhance our popular Geek Points program?
We’re ranked #180 on the Internet Retailer 500 and #22 on its Social Media ranking. Can you take us higher?
You will report directly to the Chief Marketing Officer, so you will need to be an expert at driving customer behavior in an e-commerce environment. You must be highly experienced in CRM, metrics driven, and able to deliver on monthly and weekly sales goals. You’ll also have to be attuned to the importance of maintaining a vibrant and authentic dialog with our fans and customers. Help us grow our social media channels through effective content and promotional strategies—and yes, general awesomeness.
DIRECT MARKETING RESPONSIBILITIES
Maximize online revenue through the email channel by effectively managing segmentation, offer, and creative levers
Increase the conversion of single purchase to multi-purchase buyers
Partner with the analytics and acquisition teams within marketing to measure lifetime value of different customer types by source of acquisition
Manage promotional calendar, aligning with merchandising, inventory/operations, and site marketing teams to develop and execute customer marketing plans that exceed sales goals
Develop profitable offers, forecast impact on margin and break-even points, and measure ROI
Perform controlled a/b tests on offers and creative; develop new email types and layouts, including mobile optimization of emails
Develop and enhance lifecycle marketing programs, including but not limited to welcome and reactivation communication streams to maximize customer engagement
Measure and improve email KPIs to maximize the growth of the list and engagement level of the audience: Optimize email capture; open, click, conversion rates, and manage deliverability metrics
Improve personalization techniques in our communications, including but not limited to targeting based on past purchases and interests
Effectively manage email coordinator to execute plans
BRAND AND SOCIAL MEDIA RESPONSIBILITIES
Support CMO in defining the brand and specific audience segments through customer research
Ensure that the brand “voice” across all channels is consistent with learnings about the customer and trends in geek culture while building upon ThinkGeek’s current successes
Develop social media strategy that incorporates the latest best practices to continue growing our presence across social platforms, including but not limited to Facebook, Twitter, Pinterest, and Google +
Develop and test traffic-driving events between social channels and the web site
Own daily promotional/content calendar for social media, including regular contests and events with fans; continue to foster social media relationships with geek luminaries
Ensure continued coordination with customer service and merchandising for effective and timely response to customer queries in social channels as well as Facebook comments on product pages
Develop social media dashboards for regular measurement of KPIs (e.g. likes, shares, retweets, etc)
Effectively manage social media specialist to execute plans
Min 7 years of customer marketing and email marketing experience; min 2 years social media experience
Retail e-commerce marketing experience required
Deep expertise in paid search required; additional experience with SEO preferred
Strong analytics, accurate forecasting ability, experience with a/b testing, and a drive to achieve results; experience with Omniture a plus
Experience managing and growing exceptionally talented people
Excellent communication, presentation, people leadership, and collaboration skills
Do you grok geek? It wouldn’t hurt
Geeknet is an equal opportunity employer. We are committed to providing equal opportunity to all applicants and employees in full compliance with all applicable state and federal laws prohibiting discrimination on the basis of race, color, age, sex, religion, national origin, disability, veteran's status, or any other class protected by applicable state or federal law.
ThinkGeek - 6 months ago