Director of Customer Marketing
TuneIn - Palo Alto, CA

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Palo Alto, CA

Come join us at TuneIn, the leading service for listening to music, sports and news streams from around the world. With over 40 million monthly active listeners, our mobile apps rank in the top 5 of the App Store’s Music category across 80 countries and territories. Our service is available across 200 different connected platforms including all smartphones and tablets, smart TVs, CE devices and connected cars. We’re also well-funded by the most prestigious names in venture capital, including Sequoia Capital, General Catalyst Partners, Google Ventures and Jafco Ventures.

Position Summary:
The Director of Customer Marketing is responsible for driving customer retention and loyalty to grow the TuneIn customer base. The initial focus will be to develop CRM and lifecycle marketing strategies, expand our CRM channels, and build the customer marketing team. The role requires a results-oriented leader with strong strategic and analytical skills and a collaborative work style.

Responsibilities :
  • Develop customer engagement and retention strategies to grow monthly active listeners and total listening hours
  • Design lifecycle marketing programs and enhance our targeted marketing capabilities
  • Develop a multi-channel CRM strategy that incorporates email marketing, push notifications, in-app and onsite merchandising, and social media
  • Establish a strong “test and learn” environment and processes; create dashboards and cohort analyses focused on key success metrics
  • Recruit, develop, and lead the customer marketing team
  • BA/BS required, MBA preferred
  • 8+ years of progressive leadership experience in marketing, including domain expertise in customer acquisition and retention, segmentation, and targeting
  • Exceptional strategic, analytical, and problem solving skills
  • Experience in driving strategic direction, setting goals, and implementing programs to achieve success
  • Strong leadership capabilities with a track record of building and developing teams
  • Excellent communication skills, ability to build effective partnerships across the organization
  • Thrives in a fast paced, results oriented environment

TuneIn - 2 years ago - save job