Director of Demand Generation
Crushpath - San Francisco, CA

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Join other Good Natured Ass Kickers like you. Crushpath is the new way for anyone to pitch themselves and manage their business relationships. It arms individuals with a tool to pitch their product, service, skills while also offering companies a complete, cloud-based sales and marketing solution (you're looking at part of our product right now). Headquartered in San Francisco, Calif., Crushpath is funded by top Silicon Valley investors including Charles River Ventures and Social + Capital with investments by Aaron Levie (CEO Box), Phil

e Fernandez (CEO Marketo) and Phil Libin (CEO Evernote). So what's the gig? Get in Touch We need someone amazing to oversee our demand generation and programs. It's a "holy crap" opportunity with a rapidly growing, well-positioned, innovative company. We are building a high-velocity, transactional and outbound model. Are you the self-driven, aggressive, high energy, expert to crush it?

Your responsibilities Get in Touch

  • Planning
    With a focus on transaction inbound as well as target mid-market outbound, help to form overall strategy, produce new lead generation goals and forecasts, set the budget spend priorities, and measure overall results against plan.

  • Campaigns
    Define and execute marketing campaigns across multiple mediums: email, webinars, SEM, SEO, PPC, social channels, and others. Develop and optimize campaign metrics including ROI throughout pipeline.

  • Streamline
    Streamline our lead management system and processes to ensure tight measurement between marketing programs, pipeline and closed revenue.

  • Automation
    Create and operate marketing automation and monitoring infrastructure to support lead generation and nurturing.

  • Analyze
    Monitor and analyze marketing operations performance against lead generation and other marketing goals, and continually make and implement recommendations for optimization and ongoing growth.

  • Sales integration
    Communicate with sales and other customer-facing parts of the organization to ensure effective follow through on lead generation campaigns.