Director of Digital Insights and Analysis
BGT Partners - Chicago, IL

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Director of Digital Insights and Analysis

Do you love what you do AND the people you work with?

At BGT you can choose your destiny, make great friends, be your quirky self and have a fulfilling career where your ideas and hard work will be noticed and appreciated. We are one of the oldest, largest and most award-winning independent digital agencies in the world. BGT is consistently ranked one of the best places to work locally and nationally. Our culture is our business – we put our people first, boasting a nearly 100% employee retention rate…unheard of in our industry. We’re a privately held company, which allows us to define our own personality and culture.

We have a rich history of consumer and B2B brand experience, representing some of the world’s largest brands, including GE, Wal-Mart, Carnival and Sony. We do the digital heavy lifting, solving complex challenges through our core advantage, integrated strategy & analytics and end-to-end delivery.

What You Will Do:
  • Lead a team of digital analysts as we help our clients evolve their digital strategies and marketing programs via digital analytics and meaningful analysis
  • Serve as the thought leader and subject matter expert in the field of digital analytics
  • Articulate how this space is evolving and how our clients and future clients can improve their businesses through digital intelligence and analytics
  • Develop analytical plans and strategies to improve the effectiveness of digital marketing programs for our clients
  • Lead and/or execute the development and communication of meaningful insights for our clients in order to drive measurable improvements in their digital marketing and strategy activities
  • Lead/oversee statistical analysis and modeling activities in order to drive growth in marketing programs
  • Work with the internal marketing and strategy teams to define business objectives and use the proper metrics to develop/improve strategies and marketing programs
  • Educate and work collaboratively across internal teams and external stakeholders
  • Collaborate with internal strategy and marketing teams to ensure analysis activities are best in class
What You Will Need To Do It:
  • Minimum of 5 -10 years of experience leading and executing digital marketing and strategy analytics in an agency or consulting environment
  • Bachelors degree in marketing/advertising, statistics, mathematics or management information systems. Graduate degree in statistics or similar discipline is preferred
  • Expert level knowledge of web analytics platforms (Google Analytics and Omniture in particular), statistical modeling tools, and other third party data sources
  • Insight oriented reporting, dashboard development and advanced analytics experience is essential in this role
  • Proven ability to use data to drive meaningful business insights
  • Proven ability to articulate a strategic direction and recommendations to those not intimately familiar with digital intelligence/analytics
  • Proven ability to communicate complex, technical concepts to internal and external stakeholders
  • Expertise and/or familiarity with multiple digital data sources
  • Outstanding oral and written communications skills
Now that you’ve read about this awesome opportunity, please take a moment to read this Mashable article from our CEO, David Clarke. http://on.mash.to/LxU8Ek

BGT Partners - 17 months ago - save job - block
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