Director of Digital Strategy
Jl360 Media - Union, NJ

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The Director of Digital Strategy position requires a wide range of skills " including broad digital expertise, social media savvy and account management skills. The Director of Digital Strategy will provide strategic counsel for a wide range of digital user experiences, social & digital production projects, innovation and agency products and new business pitches.

Responsibilities:

Manage the flow of client media-related issues. Create solutions and resolve problems
Manage solid client relationships
Establish timetables for development of plans
Help develop planning objectives and strategies that coincide with the clients marketing direction
Continually seek a consumer-centric view in all strategic thinking ideas
Supervise implementation of integrating offerings and tools
Provide point-of-view on various media in the marketplace
Create media plan recommendations and alternatives
Present media plans to clients
Oversee the execution of a media plan
Gauge media performance to determine the extent to which the original objectives and strategies were met
Manage Strategy of Reporting Team
Optimize based on client objectives and work with Internal Research teams to make sure that all elements of success are being utilized

Qualifications/Characteristics:

Bachelors Degree
Strategic, high-level thinking
Innate digital curiosity
Superior critical writing, analytical, and presentation skills
Deep knowledge of social media platforms, technical specs, best practices, trends, and new platforms
Basic understanding of mobile marketing
Strong relationship management skills " both internal and client-facing

Mashable.com - 15 months ago - save job - block
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