Director of Digital Strategy
Moxie Interactive, Inc. - Atlanta, GA

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Position Purpose

The candidate will be expected to provide insight-driven perspective on digital marketing strategy, trends and technology platforms that make brands stronger in the space now, and help prepare them for the future. Results-driven accountability and strong business acumen is expected to complement a proven track record using creativity to drive business results. The Director of Digital Strategy will inspire, manage and lead senior cross-functional teams.

Major Tasks, Responsibilities and Key Accountabilities

· Working with the rest of the client team, help define scope and recommended approach for major digital projects for clients.

· Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external).

· Drive high level discussions on the role of digital within the total marketing ecosystem

· Develop a vision for how digital can play a role in supporting the client’s business and meet business and marketing goals

· Identify key opportunities and/or challenges on a client’s business where digital can provide a solution

· Identify what the digital competitive landscape looks like on a client’s business and assess overall digital competitiveness

· Develop digital strategies and digital marketing programs for clients down to the detailed tactical level

· Lead internal work sessions to identify solutions/opportunities and distill information into actionable plans

· Stay abreast of emerging digital trends and emerging digital landscape (including social and mobile)

· Work with Analytics team to identify key performance indicators for digital

· Work with Account Team to ensure that digital vision/strategies get pulled through to a tactical level

· Lead and contribute digital strategy to new business initiatives

· Be a digital thought leader within the agency and develop thought leadership content (white papers, blog posts, webinars, etc…)

· Serve as a resource for creative teams in the development of insight-driven digital strategies, from opportunity identification through to experience definition

Preferred Qualifications

· 8+ years interactive marketing experience in a consulting or agency environment

· Strategic thinker and thought leader

· Ability to help translate ideas into actionable plans and tactics

· Bachelor’s degree as a minimum

· Strong communication and presentation skills with the ability to relate to senior level clients and external business partners

· Motivated with a strong work ethic and an appreciation for a team-oriented, collaborative environment

· Capable of managing multiple projects and clients simultaneously

· Experience managing people

Nature and Scope

Reports to the VP, Digital Strategy & Innovation

This position may have direct reports

Job Requirements

May require occasional overnight travel

Moxie Interactive, Inc. - 12 months ago - save job - block
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