Director of Field Marketing
CareSource - Dayton, OH

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Job Summary: Drive development of Sales strategy for Medicaid products in Ohio including distribution mix, resource planning, market analysis/targeting and collaborate with Marketing for advertising/materials support to assure achievement of Sales goals.

Essential Functions:

Coaching and Development
  • Development of team leads as well as assuring targeted coaching of Sales Representatives to improve production.
Business Analysis
  • Leverage internal and external reporting as well as your own Excel-based analysis to have complete understanding of the numbers that drive the business and use that knowledge to assure targeted, successful strategy development.
  • Work closely with Finance to develop all membership projections for Medicaid products
  • Build detailed, documented Sales plans for annual planning as well as any specific Sales opportunities like open enrollment or a new addition to the network.
  • Leverage understanding metrics to identify market issues/opportunities and develop mitigation strategies.
  • Provide summaries to the Vice President of Sales and Marketing on productivity and results as requested.
  • Manage system for collecting and analyzing competitive information
Sales structure/process
  • Build, maintain and improve all structure and process necessary to assure impeccable regulatory record, achievement of Sales goals and consistency from market to market and product to product.
    • Compliance system
    • Accountability for executing Sales plans
    • Coaching/oversight system
    • Sales representative reporting and administrative duties
    • Hiring and onboarding system for new hires
    • Communication structure
    • Detailed Sales process
    • Training process
    • Expectations for use of technology
    • Role/organization structure
    • Performance management system
    • Measurement system for productivity
    • Incentive plan design
    • Execute personnel review system
  • Play a key role in system selection and implementation
  • Assure that appropriate reporting is being used to manage the business
  • Assure 100% proper adoption by Sales force

Position Requirements
  • Bachelors degree, Master degree preferred
  • Medicaid health plan experience
  • Documented experience building detailed Sales plans.
  • Strong understanding of the components of structure that form a high performing Sales organization
  • Leveraging numbers analysis to drive strategy development
  • Experience in consultative selling in complex decision making processes
  • Have gone through a CRM implementation
  • Thorough understanding of reporting to run an activity-based business in a B-C environment
  • Knowledge of multi-channel lead management including field and telephonic Selling resources
Technical Skills:
  • Intermediate computer skills
  • HIGHLY Proficient in Microsoft Word, Excel and PowerPoint
Knowledge & Skills
  • Communication skills
  • Consultative selling skills
  • Forecasting
  • Ability to work independently and within a team environment
  • Attention to detail
  • Familiarity of the healthcare field
  • Knowledge of Medicare/Medicaid
  • Critical listening and thinking skills
  • Presentation skills
  • Negotiation skills/experience
  • Project management
  • Technical writing skills
  • Time management skills
  • Proper phone etiquette
  • Customer service oriented
  • Decision making/problem solving skills

Educational Requirements
Education: • Bachelors degree, Master degree preferred

License Requirements


-not applicable-

M09- $92,220

About the Organization
CareSource is the 2nd largest Medicaid managed health care plan in the country, and our strength lies in our experience. CareSource provides a full spectrum of services for the administration of public-sector health care programs, serving more than 900,000 Medicaid consumers in Ohio and Michigan.
Our health plans are founded on the principles of quality and service delivered with compassion and a thorough understanding of Medicaid, Medicare, and the associated regulatory environments. We offer a unique approach to managed care through the process efficiencies and value-added benefits we offer to our members and the health care providers we partner with to serve them. As a managed health care organization, CareSource focuses on prevention with a goal of improving member health and the quality and accessibility of health care services for Medicaid consumers. CareSource assists in the coordination of member care by partnering with a defined network of participating doctors, hospitals and other health care providers.
CareSource Benefits
CareSource is an equal opportunity employer that offers a drug and tobacco free environment and a competitive compensation and benefits package to full-time and part-time employees who work at least 24 hours per week.
The benefits package includes:
• Health, dental and vision insurance
• Flexible spending accounts (health and dependent care)
• Life insurance
• Accidental death and dismemberment insurance
• Short- and long-term disability insurance
• 401(k) retirement plan
• Liberal paid personal time to be used on a discretionary basis for sick leave or as scheduled time off
• Eight paid holidays and a floating holiday
• Educational reimbursement

For more information about CareSource, please see About Us on our website,

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