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The Director of Land Communications is part of the Strategic Communications team, a group of communications experts focused collectively on The Nature Conservancy’s top priorities and cross-cutting themes, as identified by the Conservancy’s new global organizational vision and strategic framework.
The Director of Land Communications is the strategic lead and expert tactician for one of the Conservancy’s top global conservation programs. S/he is responsible for developing and executing an integrated marketing and communications strategy that is aligned with the business plan for the global Lands program, leverages relevant external-facing themes and sets the tone and direction for all program-related external marketing and communications throughout the organization. This work will include defining and prioritizing audience segments, producing key messages, designing media and promotion strategies and overseeing development of strategic print, web and multimedia assets. Success within this position requires strong collaboration across the Conservancy business functions and offices, including marketing teams, external affairs, science, conservation programs and U.S. and international field offices.
The Director of Land Communications collaborates across the Strategic Communications Team to help best deploy the team’s unique mix of capabilities for high value, high impact outcomes that address the Conservancy’s diverse and interrelated communications needs and challenges. S/he is accountable for promoting linkages and collaboration with the Directors of Communications for Oceans, Freshwater, Climate Change, and External Affairs. The Director of Land Communications reports to the Director of Strategic Communications and may supervise staff.
Other roles and responsibilities for the Director of Land Communications may include:
- Developing an over-arching marketing plan for the Global Land Team.
- Developing and maintaining a messaging brand identity for the Conservancy’s Land work.
- Coordinating with field staff to ensure that messages and organizational positioning are consistent throughout the organization.
- Representing the Global Land Team in coordinating with the Conservancy’s entire Marketing organization, including global Regions, and other Marketing functional areas.
- Analyzing Land communication opportunities that cut across other Conservancy conservation programs and external themes.
- Proactively, and reactively, providing counsel and direction on Land-related reputation and issues management.
- Developing and ensuring implementation of integrated communications and/or media relations strategies to advance the Conservancy’s U.S. and international policy and science priorities within the Lands program.
- Acting as primary point of contact with policy, conservation, and science staff regarding Lands communications.
- Leading spokesperson training efforts.
- Assisting in the development of materials and messaging for media audiences.
- Harvesting stories and developing content and communications assets with the field.
- Recruiting, hiring and managing staff, including freelancers, part-time staff, and vendors.
- Bachelor’s degree in marketing, communications or related field and minimum 10 years related work experience or an equivalent combination of education and experience.
- Experience working in a large, decentralized organization.
- Experience working across departmental and functional lines on complex projects.
- Experience working with senior leadership.
- Experience supervising and managing staff, teams, and complex projects.
- Experience cultivating and managing client relationships.
- Experience in project and account management including budgetary responsibilities, and measuring results of strategic plans and programs.
- Expertise in messaging, media relations, and communications and marketing planning, development, and implementation.
- Personal passion for preserving and protecting the natural world with a belief in the mission, principles, and values of The Nature Conservancy’s global approach to conservation.
- Degree in marketing, advertising, communications, public relations, business management or related field. Masters Degree preferred.
- Ten to 15 or more years experience in the development of marketing, advocacy and strategic communications plans and campaigns, implementation of marketing programs and measurement of results. Experience in using strategic communications to advance government relations and policy objectives preferred. Corporate, journalism, public relations or advertising agency experience and knowledge of the non-profit sector helpful.
- Knowledge of design, production and organizational communications desired.
- Ability to see the big picture and to prioritize tasks and resources to achieve results.
- Demonstrated success in managing and leading a diverse, distributed and creative team of professionals.
- Experience in media relations, including spokesperson (on-the-record) experience and national media contacts a plus.
- Crisis communications experience.
- Excellent oral and written communication skills and experience creating persuasive communications on complex issues. Includes writing for a variety of print and electronic vehicles including media materials, presentations, publications and the internet.
- Experience as a member of an executive or senior manager team and working with executives and senior management, including spokesperson/media training and message development.
- Experience managing operating budgets and vendors.
- Project management skills including use of software to communicate and manage deliverables.
- Willingness to travel domestically and internationally as needed.
ADDITIONAL JOB INFORMATION
- This is a full-time, temporary position with an employment duration of four months.
BENEFITS-SHORT TERM POSITIONS
The Nature Conservancy offers competitive compensation, a 401k plan, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.
HOW TO APPLY
To apply to position number 40849, submit resume and cover letter as one document. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on February 25, 2013.
Failure to complete all of the required fields may result in your application being disqualified from consideration. The information entered in the education and work experience sections are auto screened by the system based on the basic qualifications of the position.
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The Nature Conservancy is an Equal Opportunity Employer.
The successful applicant must meet the requirements of
The Nature Conservancy’s background screening process.
The Nature Conservancy - 13 months ago