Job Title: Director of Marketing, Communication and Public Relations
Classification/Grade: Exempt/Grade 28
UltiPro Job Code: PRDIRMAR
Site/Program: Corporate Administration
Reports To: Executive Vice President & COO
Approved Date: December 21, 2012
The Director of Marketing, Communications and Public Relations is responsible for developing the strategic planning and execution of Pacific Clinics’ public relations efforts. The Director oversees a public relations team that creates and maintains a favorable public image for Pacific Clinics through relationship-building, print and social media, special events and conferences, and marketing materials. This position works closely with the Director of Development and reports directly to the Executive Vice President & COO, in addition to working collaboratively with the larger Pacific Clinics management team, staff, clients and client family members on a wide range of important communications and special public relations projects. The position engages a multi-cultural population in alignment with Pacific Clinics’ mission, vision and core values.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Provides overall strategic direction for Pacific Clinics’ Public Relations.
· Develops and implements an annual marketing/communications plan that establishes strategies and goals for marketing agency programs and services. Review the plan quarterly and make appropriate changes to reflect new realities.
· Develops and implements marketing plans and strategies for the agency and its programs and for measuring its effectiveness in achieving defined outcomes
· Responsible for analyzing marketing efforts using measurement tools and metric reporting
Improves Pacific Clinics’ visibility and relations with public, industry, donor, volunteer and employee stakeholders.
· Acts as a partner in developing innovative ways to communicate Pacific Clinics’ mission to build a broader network of supporters, program partners, champions and donors
· Cultivates and maintains a consistent image of excellence for Pacific Clinics and assure this image is portrayed across all marketing campaigns.
· Develops and implements agency communications and marketing programs to disseminate information about Pacific Clinics to the general public, diverse audiences, business and media as well as within Pacific Clinics.
· Develops and promotes a consistent Pacific Clinics brand through logos, signage, and style templates.
· Develops content utilizing electronic audio, visual, and print technologies – including newsletters, press releases and public service announcements – for internal and external communications.
· Builds an effective online presence by creating, upgrading and maintaining the agency’s web site(s) as well as employing popular online resources for branding and agency networking purposes.
Directs Pacific Clinics’ virtual and print communications and complete special public relations projects.
· Collaborates with members of the Executive Team on communications messaging and marketing strategies that require coordination between internal and external channels
· Develops content and supervises the design, printing, mail assembly and distribution of all print and virtual publications, including the Clinics’ annual report, quarterly newsletters, e-blasts, brochures, and marketing materials.
· Supports agency-wide marketing campaigns, including the development and distribution of targeted brochures, service-related pamphlets, and general Clinics information.
· Develops and executes a strategic social media plan for the organization to engage consumers, community members, donors, and funders.
· Maintains the organization’s Constant Contact database to grow relationships with consumers, donors, and funders.
· Produces video products for corporate and/or programmatic needs including the development and distribution of a media library.
· Manages special events such as the M.I.L.E.S. Conference, Latino Behavioral Health Conference, Annual Holiday Recognition Event, fundraisers, and other activities.
· Oversees the development and organization of a communications archive for the Agency.
· Ensures that all materials, communications and correspondence developed through the Public Affairs Department reflect Pacific Clinics’, vision, mission and core values.
· Initiates and supports public relations efforts that reach the various multi-cultural communities served by Pacific Clinics throughout the Clinics’ service areas
Develops and maintains a network of public relations / public affairs contacts.
· Maintains close working contacts with media representatives from traditional media as well as new media.
· Establishes and maintains effective working relationships with local and municipal government officials.
· Responds to press inquiries promptly and professionally by either selecting appropriate Pacific Clinics executives or acting as the spokesperson for the Agency
· Supports Pacific Clinics’ involvement in local, regional, state, and national associations purposes related to those of the Agency.
Manages the Public Relations Department.
· Selects, leads, supervises, and trains, the department staff.
· Develops and manages the departmental budget.
· Take steps to ensure the timely submission of all performance appraisals, new hire and termination paperwork and other employee status changes within the division (including informing HR of employee leaves, work-related injuries and employee incidents).
· Attends and participates in staff meetings to provide input regarding program development and staff training.
Works collaboratively with other Pacific Clinics staff and clients.
· Participate in organizational committees to assist in the areas of agency compliance, HIPAA, retention and recruitment, etc.
· Interact with other internal programs, clinical, and support staff and external sources, such as school or community personnel, as applicable.
· Communicate effectively in a culturally competent manner to a diverse consumer population.
· Work cooperatively with the Director of Pacific Clinics Training Institute (PCTI) in directing promotions, marketing and other projects related to the Institute.
· Performs other duties as assigned.
Supervise employees and perform supervisor responsibilities in accordance with the Clinics’ policies, procedures and practices.
Initiate and maintain professional interactions and communication with Clinics’ employees and/or others.
Position works as part of a multidisciplinary team and interacts with all levels of organizational staff and management; outside auditors and/or Agency vendors.
EDUCATION and/or EXPERIENCE/POSITION REQUIREMENTS :
· Bachelor’s or Master’s degree in public relations or a related field.
· A minimum of seven (7) years of progressive experience in a public affairs position with a minimum of three (3) years supervisory and management experience.
· Familiarity with Los Angeles County media outlets including contacts with newspapers, blogs, radio and television, and other publicity avenues. Contacts with media outlets in surrounding counties a plus.
· Demonstrated experience with social media.
· Demonstrated experience with print marketing.
· Experience developing and maintaining relationships within and outside of an organization, including an ethnically diverse staff and client population.
· Excellent verbal, written, and interpersonal communication skills.
· Excellent organizational skills.
· Ability to use a desktop computer and widely used software packages, e.g., spreadsheets (Excel), word processing (MS Word), and fundraising databases (e.g., Raiser’s Edge).
· Ability to meet deadlines; accomplish work in order of priority; and maintain professional composure and effectiveness under pressure and changing conditions.
· Ability to negotiate agreements with advertising and media vendors.
· A background in philanthropy is preferred.
While performing the duties of this job the employee is frequently required to stand or sit. The employee is required to use hands to produce records and/or documentation in manual or electronic format. The employee must regularly lift and/or move up to 5 pounds and occasionally move or lift up to 10 pounds.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts and outside weather conditions. The noise level in the work environment is usually moderate. Community outreach is also required.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.