Experience of a Lifetime. More than just our mission, these words describe our unique and iconic resorts and the people who share a desire to achieve and experience excellence. An opportunity to work at Vail Resorts is an opportunity to bring out your full passion for everything our company stands for, including our commitment to our product, the communities we live in, the environment and our shareholders. Our employees are good at what they do, and we welcome people who bring enthusiasm and pride to work.
We are hiring a Director of Marketing, Urban Ski Areas for our Broomfield, CO office. In December, Vail Resorts announced that it purchased two premier urban ski areas in the Midwest, Afton Alps in Minnesota and Mount Brighton in Michigan. Both ski areas serve major snow sports markets in the Midwest with more than 468,000 active skiers and snowboarders in the nearby Minneapolis-St. Paul and Detroit metropolitan areas. Vail Resorts plans to upgrade and enhance the experience at each resort and create opportunities to connect guests from each of these ski areas to its seven world-class resorts. The Marketing Director, Urban Ski Areas will be responsible for managing local campaigns and initiatives as well as implementing company wide marketing efforts in these markets, with a particular focus on youth marketing. Specific responsibilities include (but are not limited to):
Lead marketing integration of new Urban Ski Areas into Vail Resorts
Create a unique and ownable brand experience for winter and year round
Create and lead all brand communication and plans to drive skier visits
Partner with Season Pass team to connect the Urban Ski Areas to our seven worldclass resorts
Market the new Urban Ski Area experience including state-of-the-art racing, terrain park, coaching.
Own brand voice in social media
Create unique experiential events including music entertainment
Manage on-location brand integration
Provide input into lift ticket product and pricing decisions
Drive ancillary business revenue, such as F&B and ski school
Coordinate communication between local ski area management and corporate marketing department
College degree in marketing or related
10+ years marketing experience
Target and online marketing experience
Prior people management experience required
Demonstrated ability to work in a matrix organization required
Significant social media experience
Strong analytical skills
Ability to ski at the intermediate level.
Travel requirement – 30%.
Preferred Skills :
Youth Marketing experience preferred
Online marketing experience preferred
Prior participation in action show sports (skiing or riding) and knowledge capabilities in summer action sports (skateboarding, mountain biking).
Have fun. Serve Others. Do Right. Drive Values. Do Good. Be Safe. These are the values Vail Resorts employees embrace daily. As the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations, we operate in three highly integrated and interdependent segments including mountain, lodging and real estate. Vail Resorts employees are good at what they do and we welcome people who bring enthusiasm, pride and a commitment to creating an Experience of a Lifetime to our stakeholders.
Vail Resorts is an Equal Opportunity Employer