Director of Marketing Communications
Topsy Labs, Inc. - San Francisco, CA

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The Director of Marketing Communications is tasked with understanding the unique dynamics of each of Topsy's market segments and the communication channels necessary to reach them. More specifically, strong marketing, writing and strong project management and communication skills are required. The ideal candidate will have a background in advertising, communications, marketing, or public relations and will work closely with both the broader Marketing and Product Teams. This role will be based at our HQ offices in San Francisco.

Responsibilities
• Help to develop a cohesive Marcom Strategy and Brand Voice
• Develop compelling content for both customers and prospective customers
• Manage the relationship with our Public Relations Agency
• Develop content strategy and drive deeper content development across channels (e.g., webinars, collateral, videos)
• Drive creation of customer case studies
• Support field/event marketing efforts

Requirements
• 5+ years experience with B2B technology marketing
• Experience developing plans to measure impact of efforts
• Strong writing skills and a creative problem solver
• Strong understanding of digital marketing

Topsy Labs, Inc. - 15 months ago - save job - block
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