Director of Marketing and Branding
Director of Marketing and Branding - Chattanooga, TN

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We are currently seeking a Director of Marketing and Branding for a Tennessee based financial services company.

Plans, directs, and implements marketing plan of organization's products and services by performing the following duties personally or through subordinates.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Works with Executive Management in establishing strategic marketing plans to achieve corporate objectives for bank products and services.

Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market

Research and determine product weaknesses and areas to be modified

Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.

Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

Develops and manages marketing operating budget.

Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

Evaluates and recommends distribution channel development programs.

Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.

Serves as liaison with outside agencies on ongoing promotional campaigns.

Oversees development, production and distribution of promotional and collateral materials

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

Monitors competitive products and marketing activities.
Oversees development and maintenance of customer database.

Establishes and maintains relationships with industry influencers and key community and strategic partners.

Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.

Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Develops, implements, and coordinates internal incentive and sales programs.

Education and/or Experience
Bachelor's degree (B. A.) from four-year college or university; or seven to ten years related experience and/or training; or equivalent combination of education and experience.


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