Director of Marketing and Communication
Mt. San Antonio College 35 reviews - Walnut, CA

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Job Description Title:
Director of Marketing and Communication

Job Category:

Employee Group:

Time (Percent Time):

Term (months/year):
12 months

Current Work Schedule (days, hours):

Salary Range:
M - 19

$134,088 - $143,568 annually

Shift Differential:

Health & Welfare:
The District contributes $7,795 to medical, dental, vision and life insurance coverage. Lifetime medical benefits are provided for eligible retirees.

The District participates in the Public Employees’ Retirement System ( PERS ) and State Teachers’ Retirement System ( STRS ) retirement programs.

Marketing and Communication

Open Date:

Closing Date: NOTE: Deadline to apply is 4:00 PM PST on the Closing Date. (Read all posting details and Application Procedure.)

Open Until Filled:

Basic Function/Overview:

Under general direction of the President, plans, organizes, manages, and provides administrative direction and oversight for all functions and activities of the Marketing and Communication Department; plans, directs, and implements comprehensive Districtwide marketing, advertising, and communication programs, campaigns, and associated activities; coordinates assigned activities with other District divisions, departments, officials, outside agencies, and the public; oversees management of the institutional brand; consults with District divisions, departments, student organizations and other college constituencies regarding promotional and communication strategies; plans and coordinates institutional special events as assigned; manages graphic design, photography, and publication services in response to the needs of the college; provides highly responsible and complex professional assistance to the President in areas of expertise; and performs related work as required.


Receives administrative direction from the President. Exercises general direction and supervision over assigned supervisory, professional, technical, and administrative support staff.


This is a Department Director classification that oversees, directs, and participates in all activities of the Marketing & Communication Department, including short- and long-term planning and development and administration of departmental policies, procedures, and services. This class provides assistance to the President in a variety of administrative, coordinative, analytical, and liaison capacities. Successful performance of the work requires knowledge of marketing, communications, and public affairs principles, education policy, and District functions and activities and the ability to develop, oversee, and implement projects and programs in a variety of areas. Responsibilities include coordinating the activities of the department with those of other departments, divisions, and outside agencies and managing and overseeing the complex and varied functions of the department. The incumbent is accountable for accomplishing departmental planning and operational goals and objectives and for furthering District goals and objectives within general policy guidelines. This position works in tandem with the Director of Public Affairs to cover the District’s full communication responsibility. This position differs from the Director, Public Affairs in that its primary focus is on marketing and internal (employee and student) communication, while the latter position focuses on media relations, communication to external stakeholder groups as well as government, community, and public relations.

Essential Duties/Major Responsibilities:
• Assumes full management responsibility for all marketing and communication functions, services, and activities, including marketing strategy and campaigns, advertising, branding, presentations, media relations, and internal and external communications; and assures that related activities comply with established standards, requirements, laws, codes, regulations, policies and procedures.
• Develops, directs, and coordinates the implementation of goals, objectives, policies, procedures, and work standards for the department; establishes, within District policy, appropriate budget, service, and staffing levels.
• Manages and participates in the development and administration of the department’s annual budget; directs the forecast of additional funds needed for staffing, equipment, materials, and supplies; directs the monitoring of and approves expenditures; directs and implements adjustments as necessary.
• Selects, trains, motivates, and directs department personnel; evaluates and reviews work for acceptability and conformance with department standards, including program and project priorities and performance evaluations; works with employees on performance issues; implements discipline and termination procedures; responds to staff questions and concerns.
• Contributes to the overall quality of the department’s service by developing, reviewing, and implementing policies and procedures to meet legal requirements and District needs; continuously monitors and evaluates the efficiency and effectiveness of service delivery methods and procedures; assesses and monitors the distribution of work, support systems, and internal reporting relationships; identifies opportunities for improvement; directs the implementation of change.
• Leads the formulation, strategic development, implementation, and evaluation of the District’s marketing and communication programs, projects, campaigns, and activities.
• Coordinates with the Public Affairs Director to develop and disseminate informational and promotional collateral for key stakeholders, including college administrators and employees, media representatives, community groups, local, state, and federal agencies, and the public to facilitate awareness of various District operations, programs, functions, resources, and events.
• Serves as principal editor for District publications; manages the preparation and distribution of District publications, including annual reports, class schedules the college catalogs, student recruitment and matriculation materials, e-brochures, and commencement and other ceremonial programs.
• Oversees social media marketing efforts; and fully utilizes print and digital platforms to effectively communicate to all major constituents.
• Meets and confers with administrators, staff, students, and the public to obtain and determine information appropriate for publication and promotion as part of program assessment processes.
• Oversees and directs photographic services and maintains archives of photographs, documents, and publications for use in marketing projects.
• Directs the management and design of the District’s website and social media platforms to ensure compliance and consistency with content and design standards/guidelines.
• Develops and manages the District’s image and brand, including review of materials developed by other departments and divisions for public distribution and marketing programs, projects, and issues of importance to the District.
• Coordinates assigned programs and services with other District departments and divisions to establish marketing and communication processes and procedures reflective of District goals.
• Works in tandem with and provides communication and community relations support to the Director, Public Affairs and the Foundation Executive Director to cultivate relations with the news media, donors, alumni, elected officials, community leaders, and local service and business organizations; and develops informational and promotional collateral tailored to key stakeholders.
• Manages internal and external communication during a campus emergency, natural disaster, and other crises.
• Coordinates with Information Technology to manage the homepage and marketing content of the college website to assure timely and relevant posting of information and to ensure compliance and consistency with design standards and guidelines, including ADA requirements.
• Attends and participates in professional group meetings and various District committees and advisory groups; stays abreast of new trends and innovations in the field of marketing and communications programs and services as they relate to the areas of assignment.
• Monitors changes in laws, regulations, and technology that may affect District or departmental operations; implements policy and procedural changes as required.
• Prepares, reviews, and presents staff reports, various management and information updates, and reports on special projects as assigned by the President.
• Maintains and directs the maintenance of working and official departmental files.
• Responds to difficult and sensitive public inquiries and complaints and assists with resolutions and alternative recommendations.
• Provides a working and learning environment that is free from prohibited discrimination, harassment and retaliation ( DHR ), and provided by applicable law and District policies. Attends District mandated DHR training and participates in DHR investigations as directed. Prevents discrimination and harassment and retaliation against individuals who bring these complaints forward through recognizing and reporting possible incidents to the Director of Equal Employment Opportunity Programs in Human Resources.
• Learns and applies emerging technologies and, as necessary, to perform duties in an efficient, organized, and timely manner.

Other Duties:
• Performs related duties as assigned.

Knowledge Of:
• Administrative principles and practices, including goal setting, program development, implementation, and evaluation.
• Budget development, administrative practices, and organizational and management practices as applied to the analysis and evaluation of projects, programs, policies, procedures, and operational needs.
• Principles and practices of employee supervision, including work planning, assignment, review and evaluation, and the training of staff in work procedures. Principles of graphic design to evaluate the effectiveness of graphic concepts developed by staff.
• Principles, practices, and techniques used in the conduct of an effective marketing program, including branding, market research, campaign development and evaluation, organizational/public communication, and community, government, and media relations.
• Principles and practices of content management and production of District publications and marketing material.
• Various writing styles for speeches, promotional materials, academic publications, and for various external audiences, including students.
• Principles and practices of managing emergency and crisis communication.
• Applicable federal, state, and local laws, regulatory codes, ordinances, and procedures relevant to marketing and communication programs, projects, and operations.
• Methods and techniques for the development of presentations, business correspondence, and information distribution; research and reporting methods, techniques, and procedures.
• Principles and procedures of record keeping, technical report writing, and preparation of correspondence and presentations.
• Modern office practices, methods, and computer equipment and applications.
• English usage, spelling, vocabulary, grammar, and punctuation.
• Techniques for effectively representing the District in contacts with governmental agencies, community groups, media, and various business, professional, educational, regulatory, and legislative organizations.
• Techniques for providing a high level of customer service by effectively dealing with the public, vendors, students, and District staff, including individuals of various ages, disabilities, socio-economic and ethnic groups.

Skills and Abilities:
• Develop and implement goals, objectives, policies, procedures, work standards, and internal controls for the department and assigned program areas.
• Provide administrative and professional leadership and direction for the department and the District.
• Prepare and administer large and complex budgets; allocate limited resources in a cost effective manner.
• Interpret, apply, explain, and ensure compliance with applicable federal, state, and local policies, procedures, laws, and regulations.
• Plan, organize, direct, and coordinate the work of supervisory, professional, and technical personnel; delegate authority and responsibility.
• Select, motivate, and evaluate the work of staff and train staff in work procedures.
• Research, analyze, and evaluate new service delivery methods, procedures, and techniques.
• Effectively administer a variety of marketing and communication programs, projects, and administrative activities.
• Manage content and production of District publications and marketing materials.
• Communicate effectively, orally and in writing, and edit written content.
• Interpret and simplify the communication of complex concepts and programs/initiatives to a variety of audiences.
• Evaluate graphic design concepts to ensure desired visual interpretation of marketing messaging.
• Write in a variety of styles, including business, promotional/advertising, web, academic, and for the general public.
• Craft marketing messages and advertising copy to properly promote features and benefits of the college’s programs and services and that resonates with target audiences.
• Effectively represent the District and the department in meetings with various educational, business, professional, regulatory, and legislative organizations.
• Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.
• Conduct complex research projects, interpret data, evaluate alternatives, make sound recommendations, and prepare effective technical staff reports.
• Establish and maintain a variety of filing, record keeping, and tracking systems.
• Organize and prioritize a variety of projects and multiple tasks in an effective and timely manner; organize own work, set priorities, and meet critical time deadlines.
• Operate modern office equipment including computer equipment and specialized software applications programs.
• Use English effectively to communicate in person, over the telephone, and in writing.
• Understand scope of authority in making independent decisions.
• Review situations accurately and determine appropriate course of action using judgment according to established policies and procedures.
• Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

Minimum Qualifications/ Education & Experience:
Any combination of training and experience which would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:

Bachelor’s degree from a regionally accredited four-year college or university with major coursework in marketing, public relations, communications, or a related field, and five years progressive management experience in planning, designing, and implementing marketing and public relations programs, preferably in an institution of higher education. Master’s degree preferred.


Preferred Qualifications:

License(s) & Other Requirements:
The incumbent must have the ability to get to a variety of locations. This is usually accomplished by driving a personal vehicle to said locations. If operating a vehicle, the ability to secure and maintain a valid California driver’s license is required.

Working Environment:
Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees may interact with upset staff, students, and/or the public in interpreting and enforcing departmental policies and procedures.

Physical Demands:
Must possess mobility to work in a standard office setting and use standard office equipment, including a computer; to operate a motor vehicle and to visit various District and meeting sites; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone. This is primarily a sedentary office classification although standing and walking between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Ability to discern colors is essential in evaluating graphic design concepts and marketing collateral. Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects up to 20 pounds.


Instructions re: Confidential Letters of Recommendation
The Confidential Letters of Recommendation ( CLOR ) section of the application is Optional. You may skip this option if you do not wish to request confidential letters from the individuals you have selected to provide letters of recommendation. If you decide to skip this option, you will be prompted in the screen for Optional and Required Documents to attach the letters yourself.

If the letters are confidential , create and attach a word document to the link for the required letter stating that your letter providers will submit the letters via the confidential portal. The email notification and link to attach a confidential letter are sent to the confidential reference as soon as the application is submitted and confirmed to be “Under Review by HR”. It is recommended that you complete your application and reach this status as soon as possible, well in advance of the deadline, to give your letter provider ample time to attach the letter. You may want to call confidential references to ask them to check their email for the notification and link. The links for confidential letters expire at 4:00 PM on the date the job posting closes.

It is the sole responsibility of the applicant to assure all required documents are submitted before the closing deadline.

Conditions of Employment:
Official offers of employment are made by the Mt. San Antonio College Office of Human Resources and are made contingent upon Board approval. It is also required that a final offer of employment will only be made after the candidate has successfully been fingerprinted and clearance for employment is authorized by the Office of Human Resources. Costs for fingerprinting services shall be borne by the candidate.

Mandated Reporter Per CANRA
The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act. Mt. San Antonio College recognizes the responsibility of its staff to report to the appropriate agency when there is a reasonable suspicion that there is an abuse or neglect of a child may have occurred as covered in Penal Code Section 11165.9. Mandated reporters include faculty members, educational managers, and classified staff (AP 3158).

Conflict of Interest
Mt. San Antonio College employees and the Board of Trustees members shall not engage in any employment or activity that is inconsistent with, incompatible with or in conflict with Mt. San Antonio College’s Administrative Procedures (AP 2710 Conflict of Interest, AP 2712 Conflict of Interest Codes).

Examination Requirements:

Typing Certificate Requirements:

Application Procedure:
Apply between May 2, 2014 and 4 PM, June 2, 2014. Paper applications are no longer accepted and incomplete packets will not be considered. Applicants must submit all of the following materials online at to be considered for this position:
1. A Mt. San Antonio College online application

2. A cover letter indicating how qualifications and required experience are met

3. A detailed résumé that summarizes educational preparation and professional experience for the position

4. A minimum of three letters of recommendation (do not use social media or professional networks as a means to provide letters of recommendation or any of the required documents)

5. College and/or university transcripts showing the awarded/conferred degree to meet required educational qualifications (unofficial transcripts are acceptable at the time of application)

Special Notes:
Please note: A confirmation number will be assigned when your application packet indicates the supplemental questions have been answered and a document has been attached to each required link. Assistance with the online application process is available through the Office of Human Resources at 1100 N. Grand Avenue, Walnut, CA 91789-1399. Human Resources: (909) 274-4225 . E-mail: .

Foreign Transcripts:
Foreign Transcripts: Transcripts issued outside the United States require a course-by-course analysis with an equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA . This report must be attached with the application and submitted by the filing deadline.


Selection Procedure:
A committee will evaluate applications, taking into account breadth and depth of relevant education, training, experience, skills, knowledge, and abilities. Interviews may include a writing sample, committee presentation, and/or performance test. The committee will recommend finalists to the President/ CEO for a second interview. Beginning date of employment to be determined.

Special Instructions to Applicants:
The required letters of recommendation are not required to be confidential but if your reference prefers to send a confidential letter, please follow these instructions and notify your reference directly. To obtain a confidential letter of recommendation, you must enter the reference’s name and email address in the fields provided under the “Confidential References” section of the application.

NOTICE : In order for your reference to receive an email with a link to attach a confidential reference letter, you must complete your application and reach the status of “Under Review by HR”. It is recommended that you complete your application and reach this status as soon as possible well in advance of the deadline to provide your reference ample time to attach the letter.

It is the sole responsibility of the applicant to assure that all required and any optional documents are attached by no later than 4:00 PM PST of the closing date shown on the job posting.

EEO Policy:
It is the policy of Mt. San Antonio College that harassment is prohibited and that all persons shall receive equal employment and educational opportunities without regard to sex, race, color, ancestry, religious creed, national origin, age (over 40), medical condition (cancer), mental disability, physical disability (including HIV & AIDS ), marital status, sexual orientation, or Vietnam Era Veteran Status. This nondiscrimination policy covers Family and Medical Care Leave and Pregnancy Disability Leave. Contact the Office of Human Resources if you need any special accommodations to complete the application process at 909.274.4225.

Mt. San Antonio College is an Equal Opportunity Employer

Conflict of Interest
Mt. San Antonio College employees and the Board of Trustees members shall not engage in any employment or activity that is inconsistent with, incompatible with, or in conflict with Mt. San Antonio College’s Administrative Procedures (AP 2710 Conflict of Interest, AP 2712 Conflict of Interest Codes).

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The Mt. San Antonio College Foundation is an independent, nonprofit corporation created exclusively for the benefit of the College and its...