Director of Marketing and Communication
Stonegate Mortgage Corporation - Indianapolis, IN

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DESCRIPTION

The Director of Marketing and Corporate Communications will have responsibility for the Stonegate Mortgage's brand and product marketing and communication initiatives. The Director will construct a creative, integrated, multi-channel marketing function that builds brand awareness and reputation, provides a steady flow of qualified sales leads, and continually measures the effectiveness of all our marketing initiatives positioning Stonegate as an industry leader. In addition, will work with counterparts in employee communications, media relations, and product/service marketing communications to ensure that the message to investors are aligned with company's message to employees, customers, other stakeholders and the community. .

DUTIES

ESSENTIAL FUNCTIONS
  • Implementing marketing activities to meet the strategic business development or the organization
  • Develop consistent branding and communication that reaches all of SMC relevant target audiences
  • Managing, utilizing, maximizing talents of the marketing and communication team
  • Responsible for marketing plans and communicating any modifications that need to be made to adjust to the feedback of the market audience; reporting that back to senior management
  • Documents the investor communication plan, including the financial and operational brand promise, long-term messaging platform, quarterly messages and supporting evidence, tactical plan to influence key target audience groups.
  • Works directly with the SVP of Marketing and Corporate Communications executing key objectives, success measures, and constraints.
  • Monitors and reports on progress to plan, recommending corrective action, competitive de-positioning, and other adjustments as needed
  • Initiates projects and oversees team to completion
  • Establish and maintain corporate brand standards, insuring consistent application across the enterprise for marketing and communication reaches
QUALIFICATIONS

EDUCATION AND/OR EXPERIENCE
To perform this job successfully, an individual must have the following education and/or experience:
  • Experience in corporate branding and marketing to both business and end users
  • Bachelor's Degree in Marketing, Journalism, or Communications Required (MBA preferred)
  • Experience in multi-media communication: radio, television, social media, print, community outreach, etc.
  • Measured by metrics and building around a strategic business plan
  • Excellent written and verbal communications skills
  • Solid corporate and business knowledge
  • Excellent leadership qualities, including motivating others, team building, and credibility
  • Demonstrate excellence in customer relations and building partnerships at all levels within an organization
  • Strong analytical skills and problem solving ability
  • Demonstrate ability in prioritizing multiple projects
ESSENTIAL FUNCTIONS
  • Implementing marketing activities to meet the strategic business development or the organization
  • Develop consistent branding and communication that reaches all of SMC relevant target audiences
  • Managing, utilizing, maximizing talents of the marketing and communication team
  • Responsible for marketing plans and communicating any modifications that need to be made to adjust to the feedback of the market audience; reporting that back to senior management
  • Documents the investor communication plan, including the financial and operational brand promise, long-term messaging platform, quarterly messages and supporting evidence, tactical plan to influence key target audience groups.
  • Works directly with the SVP of Marketing and Corporate Communications executing key objectives, success measures, and constraints.
  • Monitors and reports on progress to plan, recommending corrective action, competitive de-positioning, and other adjustments as needed
  • Initiates projects and oversees team to completion
  • Establish and maintain corporate brand standards, insuring consistent application across the enterprise for marketing and communication reaches

Stonegate Mortgage Corporation - 16 months ago - save job - block
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