Director of Marketing
Daymon - Stamford, CT

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Well known as a retail industry leader, Daymon Worldwide has evolved from its roots as a Private Brand pioneer into a full-service retail branding and sourcing company with a global presence. Daymon’s portfolio of companies has expertise across a full array of retail services, including Private Brand Development, Strategy & Branding, Sourcing & Logistics, Retail Merchandising and Consumer Experience Marketing. Daymon Worldwide provides its leading-edge services through multiple business units organized under one corporate umbrella. As a company of 22,000 associates operating on six continents, we bring an enterprise-wide window to the world and real-time experience that is surpassed by none.

The Marketing Director will play a key role in building brands and portfolios for our retail partners. He/She will lead and develop marketing strategy and program initiatives to position Daymon Worldwide as the brand building expert in the Private Brand marketplace. This is a leadership position for a tenured marketer capable of establishing and developing effective customer relationships at the most senior level of an organization. He/she will work collaboratively across teams to develop consumer centric solutions that help generate incremental revenue and representation at our customers on a global basis.

Responsibilities:
  • Lead brand strategy development for Customers and Suppliers, ensuring that strategies support business objectives
  • Serve as the strategic marketing partner, ensuring customer satisfaction and relationship health
  • Identify new or hidden market opportunities for Daymon and our Customers
  • Supervise the creation of comparative Brand Audits and trend reports
  • Coordinate the synthesis and analysis of syndicated and primary research Conduct Customer management interviews
  • Facilitate and lead brainstorming sessions with creative constituents
  • Develop Positioning of brands for short-term impact and long-term value
  • Articulation of Positioning through the development of clear and codified brand architecture systems
  • Write and present strategic brand management recommendations and proposals to Customers that include annual brand plans
  • Responsible for the fiscal performance of all projects ensuring they stay on schedule and on budget
  • Manage the performance and contribute to the positive development of team members
  • Bring a marketing focus to our field teams and reposition Daymon Worldwide as a strategic marketing partner
  • Continually looks for opportunities to integrate Daymon Worldwide Design as part of the strategic solution package
  • Work closely with Customer’s top Principals to contribute to the growth and direction of Daymon Worldwide, including new business opportunities
  • Interact with customers in the United States and across international markets – with a key focus on Japan.
Key Benefits to Daymon:
  • Creates an image and ability to service all of our Customers’ needs regardless of their current private brand marketing capabilities
  • Gets a sales-driven culture to think about the power of marketing
  • Proactive planning with Customer teams will enhance our overall image and capabilities as a strategic organization
  • Increases direct connection with the Customer’s marketing & advertising team
  • Ongoing demonstration of our added value
  • Drive company and team revenue
Requirements
  • Bachelors degree required; MBA strongly preferred
  • 6-10 years of CPG or branding agency experience with a proven track record of creating brands, developing launch plans and annual plans tied to strategic objectives
  • Bi-lingual requirement (English and Japanese speaking)
  • Ability to travel domestically and internationally up to 50% with an emphasis on travel across Japan
  • Proven experience in developing strategy for clients in a market outside the United States
  • Demonstrated strategic acumen and agility
  • Ability to effectively work on multiple brands, projects and customers with focus, comprehensive understanding of the business, and sound strategic contributions
  • A successful track history of building and/or repositioning brands
  • Experience with project management and skilled in developing and following project timelines
  • Familiarity with the consumer packaged goods industry and general knowledge of strategies and activities of major retailers around the world
  • Proficient in general marketing approaches of retailers and brands, including the application of different elements of the marketing mix to stimulate demand among various consumer groups
  • Ability to write clearly and succinctly in a variety of communication settings and styles
  • Ability to professionally present in a variety of settings and to effectively engage at the highest level within the Daymon organization as well as at retail or supplier partners, leading marketing discussions and providing thought leadership
  • Strong networking abilities and relationship-building skills
  • Ability to effectively problem solve, work through obstacles and achieve results while maintaining strong relationships
  • Proven track record of developing high performing, motivated teams and managing direct reports, as well as in working in cross functional teams

Daymon - 21 months ago - save job - copy to clipboard