Director of Marketing
Kaplan - Chicago, IL

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Primary responsibility is to interface between Marketing and Kaplan Legal Education (KLE) Academic Vertical. Direct report to KLE Executive Marketing Director (EMD). Thorough understanding of Vertical schools and Concord Partnerships, product, and student needs in order to develop initiatives which will generate improved customer and financial results.Provide insight and strategy that will result in better and more efficient program implementation. Become the key brand spokesperson for KLE.

Key Job Responsibilities Work with KLE Vertical leadership, Centralized Marketing and key external vendors to develop Marketing programs that will generate a significant increase in student enrollments appropriate for the KLE Vertical and Concord Law School partnerships. Identify opportunities to improve student retention and implement a process for achieving this endeavor. Become the key spokesperson for the KLE Vertical and lead brand initiatives within the Vertical. Identify and Work with KLE EMD to implement product development efforts within the Vertical. Develop annual Marketing/Vertical plans. Create key Vertical/Marketing metrics for which you will be held accountable. Coordinate within the Marketing department to optimize program development and roll out. Thoroughly understand the customer and Identify customer insights and opportunities. Meet all budget requirements.

Minimum Qualifications

Bachelor's Degree (B.A./B.S.). 5-10 year's professional Marketing experience including product development, advertising, direct, web, and partner management-Previous management of marketing professionals. Great interpersonal skills-Superior written and oral communication skills.

Preferred Qualifications

MBA

Kaplan - 17 months ago - save job - block
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Kaplan will put you to the test. The Washington Post subsidiary is perhaps best known for its test-preparation publications, which help...