Director of Marketing
Kaplan - Delray Beach, FL

This job posting is no longer available on Kaplan. Find similar jobs: Director Marketing jobs - Kaplan jobs

Position Summary
  • Charged with leading the consumer and corporate marketing efforts involving higher education institutions.
  • Thorough understanding of institution, program and student needs in order to develop initiatives which will generate improved lead volume, quality candidates and deliver financial results.
  • Responsible for all integrated marketing communications including digital, traditional, and business direction for marketing technology
Key Job Responsibilities
  • Create and manage marketing plans, tools, assets and metrics, by program, in order to drive quality and quantity of leads, and to meet and exceed student goals by program.
  • Manage creative, copy, asset production in support of all programs
  • Manage and track/report all campaigns and IT resources in support
  • Manage CRM campaigns
  • Manage candidate and student data to discern
  • Manage agency/vendor relationships
  • Responsible for managing and leading a team
  • Budget Responsibility
  • Other duties as assigned
Minimum Qualifications
  • Bachelor's Degree
  • 7-10 years related experience
  • Agency experience or client experience in and/or leading a marketing department
  • Superior technical competencies
  • Adept in Customer Relationship Marketing (CRM), Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Proven skills in all integrated marketing, SEO/SEM/events/conferences, CRM with marketing automation
  • Superior skills in Microsoft Office suite Great communication skills, managerial presence, attention to detail
Preferred Qualifications
  • Degree in Marketing or Business Administration preferred.

Kaplan - 10 months ago - save job - copy to clipboard - block
Recommended Jobs
Director, User Experience
ADT Security Services - Boca Raton, FL
ADT Security Services - 1 day ago

Director User Experience
ADT - Boca Raton, FL
ADT - 1 day ago

Executive Director
Mederi Caretenders Home Health - West Palm Beach, FL
Almost Family - 17 hours ago
About this company
518 reviews
Kaplan will put you to the test. The Washington Post subsidiary is perhaps best known for its test-preparation publications, which help...