Director of Marketing
OneWire Managed Services - New York, NY

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The firm is the leading online exchange for alternative investment funds and products, providing wealth management professionals with unmatched access and execution to a diversified portfolio of investment options.

The firm is seeking a Director of Marketing to develop and execute all aspects of the firm’s branding and marketing strategy, including:
· Overall responsibility for firm’s go-to-market and product launch strategy
· Develop product positioning and messaging that differentiates CAIS products in the market , including:
1. Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of each product line
2. Market intelligence – act as firm expert on client buying trends/criteria and competitors’ go-to-market strategy
3. Content creation – develop content to generate awareness and support demand for CAIS products, including presentations, whitepapers, videos, press releases, web copy, etc.
4. Demand generation – develop the strategy and manage the marketing programs that drive demand for CAIS platform and products
· Standardization of firm messaging and profile
· Management of firm website content and overall web-presence
· Oversight of firm’s internal and external conference program