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The Marketing Director will spearhead efforts to engineer outreach through a mix of powerful storytelling, increased social media activism and membership management. The ideal candidate will combine strong messaging and communication skills with effective program management and operations to oversee all aspects of the Marketing team’s work in the state, along with outreach and collaboration with other state chapters, NGOs and our national office. Specific areas of focus for the marketing director will include:
The ideal candidates will think big, but also build an effective ground game that delivers increased awareness, affinity and ultimately members for our chapter. Join us!
- Brand strategy: Position TNC Washington relative to other groups as a leader on issues most important in Washington and around the world.
- Marketing strategy: Develop the blueprint for our effortsto increase awareness of TNC’s work by conceiving and creating cost effective programs with measurable outcomes that are tied to our conservation goals.
- Campaign planning: Bring together all the pieces of the puzzle to deliver and capitalize on powerful stories about our work including target identification, messaging, media mix and measurement of impact
- Team management: Set the trajectory of the TNC WA marketing team and function as both a coach and guide for all chapter employees to present TNC WA in the most powerful and effective way with both donors and political leaders. The Director of Marketing will be responsible for management and annual objectives of staff that create manage and implement strategic initiatives and marketing programs designed to advance the Conservancy’s marketing strategies that build reputation, influence conservation action and achieve fundraising goals
We are looking for a leader who can:
- Build compelling narratives around TNC’s work and its brand to increase the organization’s influence and relationships with opinion leaders, donors and connectors
- Manage campaign planning and execution in real time to adjust to new opportunities, emerging trends and political dynamics
- Apply quantitative and qualitative data and insights to campaign planning processes to articulate strategies with highest probability of success
- Experience with customer segmentation and targeting; ability to effectively communicate to core stakeholders, including TNC members, major donors, and elected officials.
- Balance the need to lock down key elements of core campaign strategy with need to constantly adjust based on external influences and variables
- Manage to tight deadlines and milestones to ensure appropriate lead times for all stakeholder teams
- Proven capacity to oversee and manage an effective social media presence across multiple channels
- Demonstrate topic specific engagement and understanding across core conservation priorities
- Ability to design, implement and direct multiple projects, setting deadlines and ensuring program accountability.
- Ability to think strategically, creating breakthrough plans and programs.
- Ability to communicate a compelling and inspired vision and sense of core purpose.
- Ability to cultivate the creative ideas of others, make connections between ideas, and project potential outcomes.
- Ability to experiment to find creative solutions. Enjoys the challenge of unfamiliar opportunities.
RESPONSIBILITY/OVERSIGHT –FINANCIAL & SUPERVISORY
- Ability to make strategic decisions based on analysis, wisdom, experience and judgement.
- Opportunity to act independently within broad program goals, with work checked by agreement with superiors.
- Ability to commit the organization’s actions and resources in a way that affects public image.
- Maintains confidentiality of sensitive information.
- Management and leadership responsibility for administrative and professional staff. Establishes clear directions and sets objectives.
- Financial responsibility includes meeting budget objectives, evaluating results and developing corrective strategies as needed.
- Ability to develop and manage project and a team budget(s).
- Ensures that program for which responsible complies with TNC policies and procedures and external (legal) requirements.
- Manage the production budget and operational delivery of branding principles, whether applied internally, outbound or with external partners). Provide input to operational budget.
WORKING CONDITIONS/PHYSICAL EFFORT
- Excellent communications and presentation skills; ability to persuasively convey the mission of TNC members of audiences who are critical to the organization’s goals.
- Ability to communicate effectively with influential people. Can change tactics midstream and manage group processes during presentations or discussions.
- Leverages constructive and effective relationships with colleagues and partners within the organization.
- Ability to diffuse high-tension situations comfortably and maintains composure under pressure.
- Work requires only minor physical exertion and/or physical strain. Work environment involves only infrequent exposure to disagreeable elements.
- Ability to work long hours. Willingness to travel frequently.
- Bachelor’s degree in marketing, communications or related field and minimum 10 years related work experience or an equivalent combination of education and experience.
- Experience supervising and managing staff and teams.
- Experience cultivating and managing client relationships.
- Experience in project and account management including budgetary responsibilities, and measuring results of strategic plans and programs.
AUTO SAFETY POLICY
- Management experience including ability to motivate, lead, set objectives and manage performance of staff. Ability to foster an environment of creativity and professional growth.
- Experience developing, implementing, and measuring strategic marketing plans and programs.
- Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
- Excellent communications, mediation and negotiation skills.
- Successful experience in developing, directing and managing multiple projects.
- Knowledge of current and evolving trends in relevant discipline.
This position requires a valid driver's license and compliance with the Conservancy's Auto Safety Program. Employees may not drive Conservancy-owned/leased vehicles, rental cars, or personal vehicles on behalf of the Conservancy if considered "high risk drivers." Please see further details in the Auto Safety Program document available at www.nature.org/careers.
Employment in this position will be contingent upon completion of a Vehicle Use Agreement, which may include a review of the prospective employee's motor vehicle record.
The Nature Conservancy offers competitive compensation, 401k or savings-plan matching for eligible employees, excellent benefits, flexible work policies and a collaborative work environment. We also provide professional development opportunities and promote from within. As a result, you will find a culture that supports and inspires conservation achievement and personal development, both within the workplace and beyond.
To apply to position number 41221, submit resume and cover letter as one document. All applications must be submitted in the system prior to 11:59 p.m. Eastern Time on July 24, 2013.
Failure to complete all of the required fields may result in your application being disqualified from consideration.
You must click “submit” to apply for the position. You may select “save for later” if you prefer to create a draft application for future submission. Once submitted, applications cannot be revised or edited.
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The Nature Conservancy is an Equal Opportunity Employer. Women, minorities, veterans and persons with disabilities are encouraged to apply.
The successful applicant must meet the requirements of The Nature Conservancy’s background screening process
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